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DCG research and articles about: content management

Gilbane Digital Content Conference 2017

The Gilbane Digital Content Conference brings together content strategists and managers, marketers, technologists, IT and business executives, as well as external service providers to learn and share how to put the pieces of the puzzle together. At this year’s conference Digital Clarity Group will be well represented.

Cathy McKnight will facilitate a workshop on November 30th on Mapping Customer Journeys and Managing Content: How to Align Practices for Great Customer Experience. In this workshop participants will learn how to overlay journey maps onto their content management infrastructure and evolve their CMS as a true hub of engagement. The workshop includes a lot of interactivity and exercises (journey mapping, scenario development), and discussion on to leverage current CMS and other marketing technology solutions to support the mapped customer  journey.

Cathy will also moderate three panels:

Mary Laplante will moderate two sessions on Wednesday, November 29, 2017:

Jill Finger Gibson will moderate two panels on Tuesday, November 28, 2017:

FUD

Want to make your intranet great (again)? Get rid of the FUD

FUD fəd/ noun; fear, uncertainty, and doubt, usually evoked intentionally in order to put a competitor at a disadvantage. In the case of intranets, it is often an organically generated feeling articulated as “here we go again” when the internal communications start talking about the “new and improved” intranet. Intranet Principles Most of us who have worked… read more >

Faneuil Hall Marketplace at Dusk

Recommended reading for the Gilbane Boston-bound: content and commerce, AI, DAM, and customer journeys

It might seem like we’re playing SEO bingo with the title of this post. If you are making the annual trek to Boston for the Gilbane Digital Content Conference (November 28 to 30), you’ll recognize these practices and technologies as themes across the program. They are also topics that DCG team will be covering in our… read more >

Hollywood: coming to a business near you

The other night my husband and I saw American Made, the recent movie starring Tom Cruise as a rogue pilot who gets enmeshed with drug cartels. It was an energetic, fast-paced, entertaining movie that we both enjoyed. Funny thing, though. The first comments that both my husband and I made to each other when walking… read more >

SPA-1

Single Page Applications – Why they make sense

Like any industry, there are trends and hot topics in the world of MarTech and content management. One of content management’s current hot topics is the single page application or SPA … because is it really thing in technology if it doesn’t have an acronym? A single page application, in the simplist of definition, is when a… read more >

DCG Phram Customer Journey map

Customer Journey Maps: A path to innovation and increased profits

“What is a customer journey map?” would seem to be a fairly self-explanatory question. A customer journey map is a diagram/infographic/flowchart the depicts the steps customers go through to engage with a company. Journeys can show the path to buying goods or services or gather information. Simple, right? Not so fast. Sure, a customer journey map is a… read more >

Artificial intelligence making possible new computer technologies

Artificial intelligence grabs center stage at AIIM’s information management leadership council

Last week I attended and chaired a panel at the AIIM Executive Leadership Council in Washington, D.C. Attendees were drawn from the AIIM board, visionaries and thought leaders working in the information management space, and senior executives from some of the leading information management vendors. The event’s purpose was to identify emerging technologies and markets… read more >

Kofax, Perceptive and Hyland reshuffle the deck in search of new winnings

Companies that grow by acquisition can be difficult to understand, particularly if lots of different products are bought from multiple sources over a sustained time period. (Take OpenText, for example.) Lexmark Enterprise Software is one such company, having taken several steps to get into–and now out of–enterprise software. With Lexmark International itself under new ownership,… read more >

Headless businessman with dark clouds

Should we go with a headless content management system?

If you are involved with your organization’s content management system in any capacity, you have probably heard the term “headless CMS” bantered about and have wondered what the heck everyone was talking about. Here’s the answer: headless is a (not-so-new) “new” approach for architecting web content management that has roots in decoupled content management systems…. read more >

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