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DCG research and articles about: content marketing

Spoon_boy

Perception and Reality in Publicis Groupe’s “Transformation”

My analyst colleague Tiffany Elliot has done a great job summarizing Maurice Levy’s recent YouTube announcement of a major reorganization for the holding company Publicis Groupe and its many subsidiary brands. She locates and analyzes the significant cultural and processes changes that will be necessary — and perhaps impossible. On the basis of the announcement… read more >

gilbane-2015

Gilbane Content and Digital Experience Conference 2015

December 1-3, Boston, MA, USA. Foundations for the strategic selection of a Service Provider partner, by Cathy McKnight Holistic Customer Experiences Require Fundamental Change, by Connie Moore Global Experience Management: Analyst Views on Trends and Practices, by Mary Laplante How to Integrate the Content and Commerce Experience, by Jill Finger Gibson Event website: Gilbane Content… read more >

iwmw-2015

IWMW 2015

July 27-29, 2015. Omskirk, UK. Event website: IWMW 2015 read more >

Free Developer Report

Connecting Content Marketing Experiences: Three Keys to More Connected and Aligned Technology and Marketing Agendas

It’s getting tough out there. Consumers are more widely connected than ever, across a rapidly increasing number of devices.  Various research studies indicate that, in response, marketers are giving top priority to delivering data-driven, relevant content experiences across new and existing digital channels. But for most enterprises, simply prioritizing an initiative doesn’t guarantee it will actually happen. Organizational… read more >

gds

CMO Digital Marketing Leaders Summit

June 1-3, 2015. Austin, Texas, USA. Scott Liewehr, and Tim Walters lead roundtables, panels, and workshops. Event website: CMO Digital Marketing Leaders Summit read more >

dublin

CMO Summit Europe

May 12-14, 2015. Dublin, Ireland. Scott Liewehr, Tim Walters, and Cathy McKnight lead roundtables, panels, and workshops. Event website: CMO Summit Europe read more >

cisco

Cisco Partner Summit 2015

April 27, 2015. Montreal, Canada. The Content Marketing Imperative by Robert Rose Event website: Cisco Partner Summit 2015 read more >

miami

CMO Summit US

April 13-15, 2015. Miami, FL USA Scott Liewehr and Tim Walters lead roundtables, panels, and workshops. Event website: 4th CMO Summit US

CMS-Connected

CMS-Connected: Digital Commerce Solutions

The best brands seek to deliver a truly holistic, unified experience for their customers. The digital commerce experience is no different and demands a high level of integration and unification throughout. Marketing teams have traditionally used web content management as their primary tool to reach website visitors, while commerce teams have used eCommerce platforms. But… read more >

gilbane

Gilbane Content and Digital Experience Conference 2014

December 2-4, Boston, MA, USA. Opening Keynote: Industry Analyst Panel, Scott Liewehr Enterprise Social: Living Up to Its Promise? Tim Walters Building Next-Generation WCM and Digital Experiences, Jill Finger Gibson Foundations for Best-Fit WCM Service Provider Selections, Cathy McKnight Event website: Gilbane Content and Digital Experience Conference 2014 read more >

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