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DCG research and articles about: customer intimacy

Security breaches shatter customer trust

Handle with care: customer trust can be fragile

Companies that luxuriate in customer trust are the envy of CEOs, customer experience execs and CMOs everywhere. Customer trust doesn’t spring up overnight and it can’t be bought by money alone.  Instead, trust builds, layer upon layer, each time a customer engages favorably or exceptionally with his or her supplier, and deepens each time a… read more >

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