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DCG research and articles about: customer success

Looking for an implementation partner? Don’t ask your vendor.

Of the following five “facts”, which one is ‘fake news’? Fact #1: The market for marketing and digital experience technology is hot. Fact #2: Experience technology depends as much on people and process as on its own functional capabilities. Fact #3: Nearly every marketing technology vendor on the planet talks about customer experience, and how it’s a top priority. Fact… read more >

Adobe Summit 2016

Adobe’s Partner Challenge

Just a little while ago I spent time at Adobe’s annual summit in Las Vegas. The event was filled with great stories and news about Adobe products, customer success stories, and partner achievements. The software company has come a long way in the past few years with some of its biggest hurdles: further integrating products… read more >

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