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DCG research and articles about: CXM

Digital Clarity Group

Meet us at the Internet World 2013 in London

Next week, on Tuesday, April 23, Scott Liewehr, Tim Walters and Marianne Kay will be attending Internet World 2013 in London – Europe’s longest running, best attended and biggest annual event for digital marketing and online business. Catch us during the day, or drop us a note to arrange a meet-up.

wave left

Analyzing the 2013 Forrester Wave on WCM

With a copy of the new Forrester Wave™ on Web Content Management in hand this morning, I captured my reactions to the results, and to the changes since the last Wave™ in 2011. There were a few upward shifts (Adobe, Sitecore, Oracle), more downward movements (SDL, HP, OpenText, Ektron), as well as Acquia making its… read more >

one-year cake

One year later… Now, with a little more clarity

This past year has been an amazing start to the Digital Clarity Group journey. We have grown into an incredible team of ten strong members, all contributing to the same vision, based on a worldview we hold in common. We’re physically spread across the world, but we’ve grown into a tight-knit family, and I couldn’t… read more >


The simplest example of effective personalization

Personalization is a vital part of user experience. If done well, it molds volumes of content and data into a concise, meaningful message. It cuts out the annoying irrelevance and makes customer journeys easier. Amazon does it. Facebook does it. Google does it.  And so should you! Or at least this is what your customers… read more >

Digital Clarity Group

Catch us at the Now What? Conference

There are only a couple of weeks until the first-ever Now What? Conference on April 18th, 2013 in Sioux Falls, SD, NS. The aptly-named conference is a one-day event designed to help anyone who works with a website post-launch to answer the question, “How do we keep our website useful and relevant?”. DCG Principal Analyst Cathy McKnight… read more >

Digital Clarity Group

Inbound Marketing Summit

Join us for Inbound Marketing Summit in New York City, April 3 – 4 at the Altman Building! Cathy McKnight, DCG Partner and Principal Analyst, will be leading two panels at IMS13: “Open Source CMS and Web Publishing – Which Way Should I Go?” and “Practical Big Data Strategies for Marketers”. Additionally, Allen Bonde, DCG Partner… read more >

Digital Clarity Group

Welcome Allen Bonde and Hello Social CRM

This is a big week for DCG. Not only are we announcing the expansion of our coverage into Social CRM, but we are excited to announce that Allen Bonde has joined our firm as a Partner and Principal Analyst. Allen is a seasoned industry analyst and a well-reputed veteran in the world of CRM and… read more >

Digital Clarity Group

Webinar: The 5 Linchpins of Great Digital Experiences in 2013

DCG Principal Analyst Tim Walters addresses today’s top challenges in getting the most from Digital Customer Experience, and how to tackle them in a pragmatic way. This webinar, sponsored by Hippo, takes place at 11:00am EST on February 5, 2013.

2013 predictions

Peering into 2013

With every New Year come the dreams and predictions of what the next 365 days will bring. The DCG team has pulled together a few of our own predictions (and wishes) for 2013 … The web content management (WCM) nomenclature fog will (finally) begin to lift, as bigger vendors further embrace some variation of CEM… read more >

Marketing Automation pie

Eloqua acquisition a step in right direction . . . for Oracle

Oracle buying Eloqua for $871 million is a BIG deal. A big deal that is good for those who own Eloqua stock (as my colleague Robert Rose said, “Merry Christmas Eloqua employees”), but maybe not something to toast if you are an Eloqua customer. Time will tell that tale. All-in-one solution With this announcement, Oracle… read more >

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