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DCG research and articles about: CXM

Digital Clarity Group

Scott Liewehr to Keynote Ektron Synergy 2012

Scott will be giving a keynote address at Ektron’s annual customer event, Synergy 2012, on November 9th along with two other greats: Ethan Marcotte and Luke Wroblewski. His presentation, entitled “It’s Time to Become Part of the 47%”, will focus on providing digital marketers practical ways to deliver on the engagement promise. Here’s the description… read more >


For effective customer experience management, rethink WCM

Both Tim Walters and Scott Liewehr were interviewed by TechTarget’s Jonathan Gourlay for an article on entitled, “For effective customer experience management, rethink WCM“. In the interview, the pair pointed out that, the key to a well-planned Web content management deployment for a rich customer experience and engagement is to stop thinking of it… read more >

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Oracle Sort Of Announces Oracle CX

Just slightly overshadowed by DCG’s own AR day and coming out event in New York City last Monday, Oracle announced Oracle Customer Experience (CX). (Press release; YouTube channel.) Oracle’s CX hits all the right buttons By all reports, Oracle’s presentation, with a town hall discussion and self-guided demo kiosks, hit all the right buttons. My… read more >

Digital Clarity Group

DCG to Keynote at Customer Experience Optimization conference

DCG’s founder, Scott Liewehr, will be giving a keynote address at eZ Systems’ Customer Experience Optimization conference in New York City on June 20th along with two other great speakers: Joe Kepley of Blend Interactive and Gabriele Viebach, CEO of eZ Systems. Scott’s presentation will focus on how marketers can leverage technology to power their… read more >

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