Over the past decade, business process management (BPM) suites have made huge strides in automation by applying a simple concept – separating business and process rules from application code. With this approach, BPM software has streamlined and accelerated the deployment of business processes, providing a significant improvement over the traditional ways developers embed process and… read more >
DCG research and articles about: data management
“No. We’re not.” That is the answer offered by the majority of participants who attended DCG’s webinar on the European Union’s recently adopted General Data Protection Regulation (GDPR). The question of readiness was more than just a catchy title for promotion. We really do want to understand where organizations are today with their knowledge of the… read more >
The Three Graces of the Digital Experience: Redefining the Three Strategic Attributes of Designing, Managing, and Delivering Digital Experiences
Fifteen years ago, world-renowned marketing professor Philip Kotler published Kotler on Marketing. He concluded the book with a section called “Transformational Marketing,” in which he discussed how the “new age of electronic marketing” would change the field. He predicted a fundamental rethinking of the ways that marketers identify, communicate, and deliver value to customers. As Robert Rose points out in… read more >
CEM is an imperative because you're either competing with superior customer experiences -- or you're not even part of the game.
Tim Walters, Ph.D.,
The CEM Imperative.