In the rapidly expanding world of big data, there are still many unknown boundaries. Two weeks ago we unpacked new information on shifting regulations regarding personal data and privacy, global marketers must understand. Today I’d like to share some thoughts (and data) about pushing our luck with ‘the creep factor’ when it comes to the… read more >
Doing something over and over again and expecting a different result is EITHER practice or insanity. The difference is simply in how long you’re willing to wait until things start to change. Similarly, treating all customers the same and simply doing the same things over in the new channels, is equally as unproductive. To successfully meet… read more >
Over the last ten years of big data excitement and hype the economics of the internet and of digital business have followed Tim O’Reilly’s simple dictum: “The guy with the most data wins.” This maxim has driven the decisions of the internet platform giants, fueled the explosive growth of a massive ad-tech ecosystem, and shaped… read more >
Please, retailers, enjoy the rest of the summer! Tan, grill, softball, camp out, and eat watermelon until you are bloated by the sheer pleasure of it all and can do no more than lay on a beach in the warm sunlight like a Twitter fail whale. Have a mid-day snooze if you like – it’s still… read more >
A couple of months ago I took on a new challenge. It all started when I was invited to write an article for the folks who just launched www.RTinsights.com, which focuses on real time technologies. When we went over the list of topics, my ears perked up at their mention of “analytics.” Interesting. After all,… read more >
