In this episode of Just Clarity, Digital Clarity Group’s Jill Finger-Gibson and Jake DiMare discuss the Salesforce acquisition of Demandware.
DCG research and articles about: Demandware
Big news in the customer experience management (CEM) world today with the announcement that Salesforce is acquiring Demandware for $2.8 billion. That’s a whopping multiple on Demandware’s revenues of $237 million reported for FY 2015 (of which 84% was from subscriptions) and considering the company is not profitable. Was this a good move? In some… read more >
Digital Clarity Group’s marketing automation round-up condenses and consolidates some of the industry’s most topical news, trends, and happenings from the past couple of months. This edition’s round-up covers the forecasted growth in adoption of automation solutions for marketers, and the new Demandbase and Integrate Inc. partnership. Investment in, and reliance on, marketing automation solutions… read more >
E-Commerce Round-Up covers major recent events and news from the past month in the commerce world, and provides a brief analysis of what they mean. This month’s Round-Up covers new funding for online marketplace provider Mirakl, new ecommerce service provider acquisitions and partners, and the prospects for celebrity ecommerce. The rise of the Saas online… read more >
CEM is an imperative because you're either competing with superior customer experiences -- or you're not even part of the game.
Tim Walters, Ph.D.,
The CEM Imperative.
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