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DCG research and articles about: digital agency

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Success requires the right digital partner

Want your project to fail? Select the perfect technology, but the wrong digital partner. Want to ensure success? Select the right digital partner, and a less-than-perfect technology. Heck, go ahead and make a bad technology choice. If you’ve got a great partner that understands your business, is fluent in the technology and how it integrates… read more >

Digital Clarity Group

5 Questions For Your Content and Commerce Implementation Partner

In their quest to improve the experiences they deliver to their customers and under pressure to move more business online, companies are increasingly looking at upgrading or replacing their existing web content management systems (WCMs) and their ecommerce systems at the same time. Due to the complexity of adding just one business-critical platform, let alone two, this… read more >

Digital Clarity Group

Digital Agencies: Time to Deepen Your Ecommerce Expertise

“They aren’t creative.” That’s the common retort from digital agency executives, when asked why they don’t see management consultancies and systems integrators (SIs) as competitive threats. This is despite the fact that consultancies and SIs are acquiring or building digital experience capabilities, and are competing directly with agencies for projects that just two years ago would not… read more >

Digital Clarity Group

Wunderman’s Star Within WPP Continues To Rise

It’s been a particularly busy couple of weeks for Wunderman, one of the largest digital agencies in the WPP network of companies. Since the beginning of June, the company has: acquired an agency in Spain called The Cocktail; forged a partnership with Salmon, a U.K. based commerce agency that is also part of the WPP network, to create… read more >

Digital Clarity Group

In Agency Holding Companies’ Drive To Stay Relevant, Will AI Help?

The largest global agency holding companies – Dentsu Aegis, IPG, Omnicom, Publicis, and WPP – are competing more fiercely than ever in the face of multiple challenges. Three of the biggest challenges include downward pricing pressure for services, clients investing in building in-house agencies to replace external partners (i.e. Unilever), and increasing competition from systems… read more >

Digital World

Global Digital Agencies Have A Consistency Problem

The race to create more global digital agencies continues apace as established agencies and consultancies continue to snap up smaller independents around the globe. Just this week, I received a message about Wunderman, a subsidiary of holding company WPP, buying a Spanish agency called The Cocktail (and surely I’m not the first person to wonder why it… read more >

NASSCOM India Leadership Forum 2017

Scott Liewehr delivers a business track keynote on “Achieving Customer Experience Success by Humanizing Your Approach” at  NASSCOM’s India Leadership Forum in Mumbai. This is the 25th anniversary edition of the event, which attracts IT leaders and practitioners from around the globe. This year’s theme is “Digital Inflection Point: Re-Imagine Not Re-Engineer.” Sessions are organized around five topics: megatrends, technologies, imperatives, enablers, and dilemmas. The program features an  impressive list of speakers: IBM’s Ginni Rometty; executives from digital partners and integrators including GE Digital, Deloitte Digital, Accenture, Tata Consultancy, and Cognizant; and CIOs and digital leaders from brands such as Philips. Pitney Bowes, Cisco Systems, Steelcase, and the City of Los Angeles.

Scott’s presentation at NASSCOM’s 2016 conference was entitled “Two Sides of the Digital Transformation Coin: Digital Inside and Outside.” View the video here, and read the DCG report on which his talk is based. Contact us to arrange a time to meet with Scott in Mumbai.

Digital Clarity Group

Will Merging Sapient and Razorfish Solve or Exacerbate Publicis’ Problems?

Around this time last year, media conglomerate Publicis Groupe released a video of CEO Maurice Levy on YouTube. Levy explained that the company was moving to a more client-centric organizational model comprised of four divisions: Publicis Communications, Publicis Media, Publicis.Sapient, and Publicis Health. As Digital Clarity Group noted in an analysis of the announcement, the idea of… read more >

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HCL Makes Moves Into Experience Design

This week, the global systems integrator (SI) HCL briefed industry analysts on the latest developments in the company’s strategy and service offerings. Based in India, HCL is one of the largest SIs in the world – it earned $7 billion in revenues in its FY 2016, and employs over 110,000 people over 31 countries. As was… read more >

Service Provider Selection Tool

Avoid Digital Ruin with Outstanding Service Provider Selection

With the transition from buying products (we need some technology) to buying solutions (we need to improve our customer experience), implementations are more complicated, integrations more numerous, and overall business objectives more difficult to achieve. In this context, effective service provider selection has never been more imperative or more elusive. Further complicating matters, organizations typically invest… read more >

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