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DCG research and articles about: digital asset management

toolkit

Digital Asset Management Workflow Guide for Beginners

A Guide to Getting it Right with Digital Asset Management Workflows Successful planning, implementation, and communication around workflow configuration will make or break the adoption of a new Digital Asset Management system. Created by Cathy McKnight, this Guide is for all team members involved in the process of digital asset management (DAM). Whether you are… read more >

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Digital Asset Management Round-up, June 2016

Digital Clarity Group’s DAM round-up condenses and consolidates some of the digital asset management industry’s most topical news and happenings from the past couple of months.  This edition’s round-up covers Veeva’s DAM solution for Life Sciences, EPAM and ADAM software’s new accelerator, MediaValet’s recent integration with Office 365, and congratulations to this year’s CODiE DAM crown winner…. read more >

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Digital Asset Management Round-up, April 2016

Digital Clarity Group’s DAM round-up condenses and consolidates some of the digital asset management industry’s most topical news and happenings from the past couple of months.  This edition’s round-up covers how artificial intelligence is making DAM better, the massive projected growth of the DAM market by 2020, and this year’s CODiE award finalists in DAM…. read more >

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Digital Asset Management Round-Up, December 2015

Digital Clarity Group’s DAM round-up condenses and consolidates some of the digital asset management industry’s most topical news and happenings from the past couple of months.  This edition’s round-up covers SAP hybris’ latest DAM integration with CELUM, as well as Canto and inMotionNow partnering up to bring much needed workflow to the process of digital… read more >

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Digital Asset Management Round-Up, August 2015

Digital Clarity Group’s DAM round-up condenses and consolidates some of the most topical news and happenings from the digital asset management industry from the past month or so.  This month’s round-up covers , The Guardian’s home grown DAM, ADAM’s Microsoft Azure certification, and Canto updates to its enterprise suite. The Guardian Releases Open Source ‘Grid’… read more >

Free Developer Report

Rethinking DAM: Customer Experience Demands Intelligent, Integrated Content

Mobile, always-on internet access, and social platforms have empowered consumers by making information open, sharable, and ubiquitous. But if the web and other digital channels still consisted exclusively of text and small, grainy photographs — ala 1997 — it’s unimaginable that we would be talking of the imperative for every company and brand to offer compelling, engaging experiences. Rich media… read more >

A rich, engaging customer experience, circa 1999.

Customer Experience Management Pushes Marketers Beyond DAM to MAD

In order to understand the role of rich media in customer experience, just recall how the web looked in the mid-1990s. Constrained by crude content management systems, expensive storage, and above all, by dial up modems, web sites were dominated by text. Photographs were small, low resolution, and rare — in 1996, even the home page… read more >

Pakistani_Traditional_Bus_in_the_desert

Requirements Gathering: A critical part of the technology selection journey

So you have confirmed that indeed, your organization is in need of a new technology solution. Perhaps it’s a content management system (CMS), a marketing automation platform (MAP), a digital asset management (DAM) tool, or perhaps a combination of solutions. Whatever the technology, the prudent next step is to start talking to others in your… read more >

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Henry Stewart DAM NY 2015

May 7–8, 2015. New York, NY, USA. Event website: Henry Stewart DAM NY 2015 read more >

Digital Clarity Group

DAM essential to customer journey

Content is an essential element to today’s marketer. A study by the CMO Council on B2B Content Marketing reports that the most important characteristics of valuable content are the breadth and depth of the information (47%), ease of access, understanding and readability (44%) and originality of thinking and ideas (39%). CMI research shows that 86% of B2C… read more >

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