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DCG research and articles about: digital marketing

Salesforce Connections 2018

Meet Cathy McKnight at Salesforce Connections, the vendor’s annual conference on digital marketing, commerce, and customer service.

The agenda features more than 500 sessions focused on knowledge by role; on products and integration; and on vertical markets including retail, consumer good, financial services, healthcare and life sciences, and manufacturing. A day for Salesforce partners precedes the main conference.

Contact us to arrange a time to connect with Cathy onsite. DCG research and analysis related to conference topics include this Insight Paper on customer journey strategies in retail, this post on commerce capabilities and digital agencies, and this report on aligning people and process for customer experience.

Free Developer Report

B2B Marketers Speak: Success Depends on Mastering the Business Practice of Content Management

B2B Marketers Speak: Success Depends on Mastering the Business Practice of Content Management is the first in a series of reports based on Digital Clarity Group’s 2017 Voice of the Marketer research. B2B marketers know that harnessing the power of content in the digital era is no easy feat. The need to fill and refill… read more >

Adobe Summit 2018

Meet with Scott Liewehr and Cathy McKnight at Adobe’s digital marketing conference, an annual gathering of customers, partners, and analysts who share their expertise in practices, technologies, and strategies.

Cathy is presenting in a session entitled Managing Cross-Channel Experiences: How Ready Are You? Cathy provides guidance on how to see changes in processes, technology, and trends as constant opportunities to evolve business, rather than individual events that need to be managed.

Celebrity keynoters include Sir Richard Branson and Leslie Jones. Digital leaders from brands including Sprint, True Value, Lenovo, National Bank of Canada, Swisscom, and Subway will share experience-based insights. Breakout sessions are organized into focused tracks, and the event offers opportunities to meet with Adobe implementation partners.

Contact us to arrange a meeting with Scott or Cathy.

 

webinar

Three Hot Topics, Three Webinars

In three upcoming webinars, our analysts cover the hot topics that are shaping the digital agenda for 2018. Jill Finger Gibson describes next-generation commerce, using direct-to-consumer commerce in the manufacturing sector. How are companies executing, and what are the key challenges? Tim Walters delivers hope to marketers with a positive take on data-driven marketing in a… read more >

Free Developer Report

How to Survive and Thrive Under the GDPR: An Essential Guide for Marketers

Despite its name, the General Data Protection Regulation (GDPR) is not something that will be taken care of by the lawyers in the compliance department and the data security pros in IT. The GDPR – which takes effect May 25, 2018, and applies to every company that touches the personal data of people who live… read more >

May25

143 Days to GDPR Compliance: Marketing Calamity or Catalyst?

May 25, compliance date for the General Data Protection Regulation (GDPR), is looming large for companies that capture, manage, or use the personal data of any individual residing in a country in the European Union. If your company is impacted, are your marketers fearing calamity — or are they seeing GDPR compliance as a catalyst… read more >

BloomReach Connect Amsterdam

Cathy McKnight delivers a keynote address and manages a panel on “Man + Machine” at BloomReach Connect in Amsterdam.

In her keynote presentation entitled “Intelligent Personalization in the Real World: From Theory to Implementation,” Cathy explains why combining machine learning with human intelligence is the path to leveraging smart technology to personalize the customer experience. In the panel on “Man + Machine: Striking the Right Balance for True Personalization,” Cathy explores the topic with BloomReach customers who are using technology and humans to  nurture the brand-customer relationship.

The BloomReach Connect program is organized around three tracks: technology, innovation, and digital marketing. A pre-conference day on December 5 offers networking and educational sessions for developers, customers, and partners. Visit the BloomReach Connect website for details.

Contact us to arrange a time to meet with Cathy or to share your opportunities and challenges around combining the man and the machine within your organization.

Yes Lifecycle Marketing Summit 2017

Scott Liewehr is the emcee for the Yes Lifecycle Marketing Summit 2017 at the Union League Club in Chicago. This invitation-only event brings together senior marketers interested in learning from industry leaders, gaining knowledge about innovative technologies and best practices, and understanding how to make data central to  marketing strategies. Scott moderates sessions and panels with industry leaders from Olive Garden, Wyndham, West Marine, Aetna, and Community Coffee. The agenda includes an evening event at Wrigley Field, where Summit attendees will be on the Wrigley Rooftop preceding a match-up between the Chicago Cubs and the New York Mets.

The Yes Summit is free to attend, and participants must be registered in advance by way of invitation. Visit the Summit website for more information and to request an invitation.

Contact us to arrange a time to meet up with Scott or connect prior to the Summit.

NASSCOM Martech Confluence 2017

Digital Clarity Group is the global analyst partner for NASSCOM Martech Confluence 2017.  Martech Confluence is an annual event that provides a unique forum for marketing technologists, marketers, and digital leaders to explore the intersection of digital technology and modern marketing practices. This year’s theme is “Re-imagining CX with Intelligent Marketing Technology.” The agenda is organized around four topics: drawing the technology landscape for intelligent marketing, separating artificial reality hype from reality, filling the intelligent marketer’s tool box, and working with digital partners to create competitive advantage.

Scott Liewehr moderates a panel of senior leaders from digital agencies and integrators who share experiences helping their clients advance martech deployment and impact. This session will enable participants to understand how to accelerate intelligent marketing initiatives by leveraging partner relationships.

Visit the Martech Confluence 2017 registration page for additional information, including key takeaways for participants. Join the NASSCOM martech tweet chat on August 4, 8:00 am ET, hashtags #nasscommartech and #nasscomtweetup.

Contact us to arrange a time to meet with Scott at the event. DCG research and analysis on topics related to NASSCOM Martech include Smart Data is the Key to Building Trust with Consumers, “Go Live” is Just the Beginning, and this post entitled AI for customer experience: overhyped by ready for some roles.

 

bookstore2

You can’t judge a book by its cover: reports on AI, GDPR

The notion that book titles and covers aren’t always a true representation of what’s inside came to mind when we posted a new DCG Insight Brief on trust and smart data. Recorded use of the idiom “you can’t judge a book by its cover” goes back to the mid-19th century, according to the folks at… read more >

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