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DCG research and articles about: enterprise

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Newly Independent Magento Targets the Enterprise

Magento’s annual Imagine conference last week in Las Vegas followed the standard format for today’s software vendor conferences: new product announcements, break-out sessions, executive presentations, and partner awards. Where it diverged from the norm was that it was also a kind of unofficial independence party. The gathering of partners, customers, employees, and community members was… read more >

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Beyond Midmarket and Enterprise, Think of “Mid-Size Organizations” for Customer Experience

When it comes to marketing and evaluating software, vendors and buyers alike still tend to overemphasize market categories like enterprise, midmarket, and SMB. In a pair of previous reports, we have argued that such revenue-based distinctions are a disservice to suppliers and users alike. Vendors end up switching from one category to another in search… read more >

Free Developer Report

“Mid-Size Organizations” Hold the Keys to Success With Customer Experience Management

Consumer expectations do not diminish according to the size of the organization. We all just want a great experience regardless of the size of the organization attempting to engage us. Whether in a B2C or B2B context, we don’t distinguish between massive enterprises and family-owned firms, nor between temporary sites for a product launch and the polished omnichannel experiences of a world wide… read more >

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Revisiting Some Assumptions About SMBs and E-commerce in the Age of Customer Experience

It’s that time of year where it seems like everyone in the known universe and beyond is either organizing conferences, preparing to exhibit or speak at them, or attending them. Accompanying the raft of conferences are announcements and press releases galore, and one in particular from the #IRCE15 event taking place in Chicago this week caught… read more >

Digital Clarity Group

Is your home-grown e-commerce solution weighing you down?

There are a lot of great big happy projections hitting the headlines about e-commerce growth and its potential. In 2014, the global e-commerce market reportedly exceeded $1.3 trillion, lead by the US and China. And apparently this is just the beginning: the US Department of Commerce says that just 7% of US retail is online…. read more >

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Will you survive Business 2020? And can the enterprise strike back?

For some people (including, often, me), the year 2020 still represents a remote, science-fiction future, with flying cars, space colonies, and robotic cops. But of course, 2020 is now barely five years away. It is closer to us today than the introduction of the web-enabled smartphone. Extraordinary – and at one time unimaginable – transformations… read more >

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What does “enterprise” and “midmarket” really mean for CEM?

Traditional market segmentations – by gross revenue or number of employees – are useful for sizing a market and calculating technology spend. But what does “enterprise,” “midmarket,” or “SMB” really mean for software solutions? DCG has just released two Insight Papers that address this question and attempt to pin down the enterprise and midmarket requirements… read more >

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