Yesterday, my colleague and commerce guru Jill Finger Gibson did a great job explaining Amazon Go, the retail behemoth’s experiment with what might be called “1-Step” grocery shopping: Walk into the store, grab what you want, and walk out. Amazon’s surveillance technologies (cameras, microphones, device identifiers, facial recognition, etc.) will (supposedly) take care of accurately… read more >
My colleague Jill Finger Gibson has done a great job analyzing the challenges and opportunities presented by the late October acquisition of WCM vendor Hippo by Silicon Valley’s BloomReach, which offers a commerce-centric personalization platform. Not the least of those is the perrenial question when a company is acquired: What does it mean for the… read more >
Drip. Drip. Drip. Drip. That’s the sound of Wikileaks. As the CMO of a large or small business, or as a senior marketing executive, how concerned are you about Wikileaks, Russian hackers, or someone else raiding your company and then publicizing or selling information about your customers for the whole world (and even the media)… read more >
On this episode of the Just Clarity podcast Tim Walters and Jake DiMare unpacks four bad reasons to ignore the General Data Protection Regulation (GDPR).
What was your company’s global gross revenue last year? Now calculate 4% of that total. The result is the amount you can be fined by European Union data protection authorities for non-compliance with the new General Data Protection Regulation (GDPR), based on 2015 revenue. Some random examples of an approximate 4% fine on 2015 global… read more >
An Executive FAQ on the General Data Protection Regulation The European Union’s General Data Protection Regulation (GDPR) will substantially impact any company that sells to EU residents, or “monitors” the behavior of EU residents. Compliance will require significant changes in how companies collect, store, process, share, and transfer personal data. Failure to comply carries very… read more >
Will the new “Coalition for Better Ads” lead to, well, better ads, and encourage people to turn off ad blockers? The answer to the first question is a heavily qualified “maybe.” The answer to the second is . . . excuse me while I RO the F, LMAO. In other words, even if the effort does… read more >
Last week Scott Liewehr and I joined more than sixty leaders representing some of the most respected globally-recognized brands along with a group of marketing technology vendors and implementation service providers for the CMO Digital US Summit. Held at the stunning Rancho Bernardo Inn in San Diego, this premier event focused on helping brands get ahead… read more >
Business practices around personal data have already resulted in helmification. Will they now lead to Californication? Let me explain. Helmification is the regulation of a practice by governmental authorities, usually after the practitioners have proven incapable or unwilling to take care of issues themselves. Example: Motorcycle helmet laws — and the EU’s General Data Protection… read more >
In a recent blog post, Doc Searls commented on an article about the ownership of customer experiences. Who Owns the Mobile Experience? is a report by Unlockd on mobile advertising in the U.K. To clarify the way toward an answer, the report adds, “mobile operators or advertisers?” The correct answer is neither. Nobody’s experience is “owned” by somebody… read more >
