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DCG research and articles about: Gilbane

Gilbane Digital Content Conference 2017

The Gilbane Digital Content Conference brings together content strategists and managers, marketers, technologists, IT and business executives, as well as external service providers to learn and share how to put the pieces of the puzzle together. At this year’s conference Digital Clarity Group will be well represented.

Cathy McKnight will facilitate a workshop on November 30th on Mapping Customer Journeys and Managing Content: How to Align Practices for Great Customer Experience. In this workshop participants will learn how to overlay journey maps onto their content management infrastructure and evolve their CMS as a true hub of engagement. The workshop includes a lot of interactivity and exercises (journey mapping, scenario development), and discussion on to leverage current CMS and other marketing technology solutions to support the mapped customer  journey.

Cathy will also moderate three panels:

Mary Laplante will moderate two sessions on Wednesday, November 29, 2017:

Jill Finger Gibson will moderate two panels on Tuesday, November 28, 2017:


Gilbane Content and Digital Experience Conference 2015

December 1-3, Boston, MA, USA. Foundations for the strategic selection of a Service Provider partner, by Cathy McKnight Holistic Customer Experiences Require Fundamental Change, by Connie Moore Global Experience Management: Analyst Views on Trends and Practices, by Mary Laplante How to Integrate the Content and Commerce Experience, by Jill Finger Gibson Event website: Gilbane Content… read more >


Gilbane Content and Digital Experience Conference 2014

December 2-4, Boston, MA, USA. Opening Keynote: Industry Analyst Panel, Scott Liewehr Enterprise Social: Living Up to Its Promise? Tim Walters Building Next-Generation WCM and Digital Experiences, Jill Finger Gibson Foundations for Best-Fit WCM Service Provider Selections, Cathy McKnight Event website: Gilbane Content and Digital Experience Conference 2014 read more >


Where Have All the WCM Cowboys Gone?

Happy New Year. Here we are in 2014 and Web Content Management is in a funk. Yep, I said it. The entire sector is in danger of becoming an afterthought.  Ask yourself a question: when was the last time a WCM solution provider actually made some really interesting news, or got the market talking about… read more >


Missing chicks – reward offered.

As industry analysts we attend conferences, a LOT of conferences, in order to stay connected with what is going on in the industry and the people involved in driving it forward. Sometimes we are speakers (keynote and otherwise), moderators, or panelists; occasionally all three. Other times we are there as attendees, either by invitation, or… read more >

Digital Clarity Group

Cocktails, Anyone?

We are excited to host a special cocktail party at the RumBa Rum & Champagne Lounge in the InterContinental Hotel at the Gilbane Conference in Boston. We’re pulling out our best Sally Field – “You Like Us, You Really Like Us” – and inviting you to “Like Us” on Facebook. If you do, we’ll buy you… read more >


DCG At The Gilbane Conference

You won’t be able to miss the Digital Clarity Group Analysts at the Gilbane Conference this month.  From workshops, speaking, to facilitating some of the session tracks and even hosting our own cocktail party.  Here’s just a few ways you can connect with us: Attend Our Pre-Conference Workshop Scott Liewehr and Robert Rose will be… read more >

Digital Clarity Group

Scott Liewehr discusses Customer Experience Management

Scott Liewehr, President & Principal Analyst at Digital Clarity Group, was recently quoted in an article by Ron Miller in Fierce Content Management. “As Scott Liewehr pointed out at the Gilbane Conference last month, if he goes to the same restaurant every Friday night with his family, and deals with the same hostess, he has developed a reasonable expectation… read more >

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