Close Window
 

DCG research and articles about: Google

CMS Wire logo

Google and Slack Partner to Keep Microsoft, Facebook at Bay

Alan Pelz-Sharpe, Digital Clarity Group Vice President and Managing Director of VOCalis, was quoted today in an article on CMS Wire about a new partnership between Google and Slack.

coalitionsquare

New Ad Coalition Won’t Dent Ad Blockers — And They Know It

Will the new “Coalition for Better Ads” lead to, well, better ads, and encourage people to turn off ad blockers? The answer to the first question is a heavily qualified “maybe.” The answer to the second is . . . excuse me while I RO the F, LMAO. In other words, even if the effort does… read more >

DAM round up image

Digital Asset Management Round-up, April 2016

Digital Clarity Group’s DAM round-up condenses and consolidates some of the digital asset management industry’s most topical news and happenings from the past couple of months.  This edition’s round-up covers how artificial intelligence is making DAM better, the massive projected growth of the DAM market by 2020, and this year’s CODiE award finalists in DAM…. read more >

Digital Clarity Group

Google Analytics 360 – A Shot Across The Advertising Bows

Though Google has long had a foot in the door of digital marketing though its market dominating Google Analytics service, it has been slow to provide enterprise offerings beyond that. This week though the firm announced the launch of Google Analytics 360: a bundling of its tag management, analytics, data studio (an application of BigQuery),… read more >

Silver apple

How does Apple avoid disruption? (And what does it mean for CEM?)

[In a few hours, Apple will report earnings for the calendar year Q1 (Q2 of their fiscal year 2015).  The numbers will not exceed the record-breaking previous holiday quarter, but analysts are predicting solid returns. There are even some signs that Wall Street’s on-going and obstinate blindness to what makes Apple tick (tock) is on the… read more >

Digital Clarity Group

Small Data Goes Big Time

Big Data is everywhere. Yet many companies lack a clear vision for rolling out big data in practical, measured steps. At the same time, with social networking, BYOD, and expectations from interactions with brands like Amazon, Apple, and Nike, most employees have seen the potential, yet many aren’t equipped to harness this power in their… read more >

i-think-theres-a-spy-among-us

The life of PII: Privacy, personalization, and the public debate

This blog post comes with a prerequisite: Please click here and read this editorial by Evgeny Morozov in the Financial Times. (“Google Revolution Isn’t Worth Our Privacy,” April 5, 2013.)  I’ll wait. . . . Back so soon? Ok, now a pop quiz. The article is: A mess A masterpiece A sad commentary on the… read more >

Social CRM

In search of real, practical Social CRM

The search for next big thing when it comes to Customer Relationship Management has been a long, strange trip for those of us who remember when Siebel was battling it out with Brock and Saratoga, and cloud computing was still a gleam in Eric Schmidt’s eye.  But here we are, a dozen years after the… read more >

Meet us at: