Alan Pelz-Sharpe, Digital Clarity Group Vice President and Managing Director of VOCalis, was quoted today in an article on CMS Wire about a new partnership between Google and Slack.
DCG research and articles about: Google
Will the new “Coalition for Better Ads” lead to, well, better ads, and encourage people to turn off ad blockers? The answer to the first question is a heavily qualified “maybe.” The answer to the second is . . . excuse me while I RO the F, LMAO. In other words, even if the effort does… read more >
Digital Clarity Group’s DAM round-up condenses and consolidates some of the digital asset management industry’s most topical news and happenings from the past couple of months. This edition’s round-up covers how artificial intelligence is making DAM better, the massive projected growth of the DAM market by 2020, and this year’s CODiE award finalists in DAM…. read more >
Though Google has long had a foot in the door of digital marketing though its market dominating Google Analytics service, it has been slow to provide enterprise offerings beyond that. This week though the firm announced the launch of Google Analytics 360: a bundling of its tag management, analytics, data studio (an application of BigQuery),… read more >
[In a few hours, Apple will report earnings for the calendar year Q1 (Q2 of their fiscal year 2015). The numbers will not exceed the record-breaking previous holiday quarter, but analysts are predicting solid returns. There are even some signs that Wall Street’s on-going and obstinate blindness to what makes Apple tick (tock) is on the… read more >
Big Data is everywhere. Yet many companies lack a clear vision for rolling out big data in practical, measured steps. At the same time, with social networking, BYOD, and expectations from interactions with brands like Amazon, Apple, and Nike, most employees have seen the potential, yet many aren’t equipped to harness this power in their… read more >
This blog post comes with a prerequisite: Please click here and read this editorial by Evgeny Morozov in the Financial Times. (“Google Revolution Isn’t Worth Our Privacy,” April 5, 2013.) I’ll wait. . . . Back so soon? Ok, now a pop quiz. The article is: A mess A masterpiece A sad commentary on the… read more >
The search for next big thing when it comes to Customer Relationship Management has been a long, strange trip for those of us who remember when Siebel was battling it out with Brock and Saratoga, and cloud computing was still a gleam in Eric Schmidt’s eye. But here we are, a dozen years after the… read more >
CEM is an imperative because you're either competing with superior customer experiences -- or you're not even part of the game.
Tim Walters, Ph.D.,
The CEM Imperative.
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