Digital Clarity Group’s research on Digital Transformation in Higher Education indicates that many institutions of higher education lack real insight into the needs and desires of education customers. Findings show that little user research is being gathered and synthesized. Where analytics tools are available, little insight is being extracted from them, neither for engagement nor for prioritizing content management activities. How can higher ed marketers and web teams get started with closing this critical knowledge gap?
In this webinar, Mary Laplante reviews the research and shows how personas, journey maps, and journey mapping workshops can help institutions advance digital transformation. They are keys to developing a deeper understanding of education customers and to engaging them with compelling experiences. Attendees will learn how these proven tools can also bring digital stakeholders together and foster a customer-centric mindset.