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DCG research and articles about: higher education

Digital Clarity Group

Digital Clarity Group Research Shows Higher Education Institutions At Risk with Slow Shift to Customer Experience Management

April 28, 2016, New York – Digital Clarity Group (DCG), the award-winning research and advisory firm focused on customer experience management (CEM), today released new insights on the state of digital engagement in higher education. The analysis, based on original research conducted by DCG, has been published in a new report entitled Digital Transformation in… read more >

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Higher Ed Slow To Shift to Digital Experiences

According to Digital Transformation in Higher Education, delivering “experiences” to education customers — above and beyond publishing content — remains “aspirational” for public universities. For example, people involved in content development — web managers, marketers and other decision-makers — know they should be doing more to engage prospective and current students. But they’re simply “overwhelmed… read more >

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New Research: From Web Publishing to Experience Management in Higher Education

Introducing a new DCG research study, “Digital Transformation in Higher Education: How Content Management Technologies and Practices Are Evolving in the Era of Experience Management.” When you think of today’s most fickle consumers, who comes to mind? The answer should be everyone. 89% of consumers report that they have switched their business to a competitor… read more >

Free Developer Report

Digital Transformation in Higher Education: How Content Management Technologies and Practices Are Evolving in the Era of Experience Management

The forces of digital disruption are radically altering how customers access and consume information, communicate and socialize, and shop and purchase. Connected devices, social networks, cloud services, and other innovations have essentially inverted traditional relationships between buyers and sellers, customers and brands – including students and schools. In this study Digital Clarity Group explores how… read more >

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Five Keys to Transforming Higher Education Content Management Technologies

June 9, 2016. 10am PT | 12pm CT | 1pm ET | 6pm BST Online webinar with Mary Laplante read more >

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IWMW 2015

July 27-29, 2015. Omskirk, UK. Event website: IWMW 2015 read more >

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