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Intelligent Content Conference 2018

Meet up with Cathy McKnight, DCG’s Vice President Consulting, at this year’s Intelligent Content Conference (ICC). Cathy delivers a workshop entitled “Content Strategy for the Enterprise Marketer: The Marketer’s Approach to a Technical Challenge,” and will participate in an open discussion session.

DCG senior contributing analyst Robert Rose delivers the opening keynote address.

ICC 2018 is a content strategy event specifically designed for marketing practitioners. Its educational mission is to help marketers move away from a copy/paste mentality toward a format-free, modular and single-source approach to content creation and distribution. Courses target various levels, ranging from beginner to advanced. Sessions are delivered by leading practitioners, consultants and authors.

Contact us to arrange a time to meet up with Cathy at ICC. DCG research and analysis related to topics covered at ICC include Cathy’s post on content governance as key to content strategy, and this post by Jill Finger Gibson on the role of multilingual content strategies for global ecommerce.

Intelligent Content Conference

Cathy McKnight shares her expertise in two sessions at this year’s Intelligent Content Conference.

Cathy delivers a workshop on How Marketers Should  Select Digital Content Technology, on March 28, at 8:00 am; and a presentation on Executing a Usable Content Audit that Will Immediately Make an Impact on Your Marketing Content, on March 30 at 9:40 am.

ICC 2017 is a content strategy event specifically designed for marketing practitioners. Educational sessions range from beginner to advanced. Speakers are experts on developing and executing content strategies for marketing, including leading practitioners (from companies including Zillow, PayPal, and the Washington Post), consultants, and authors.

Check out these resources related to Cathy’s ICC presentations. In this DCG podcast, Cathy explains why marketers often fail at technology selections. In this report entitled Marketers, Heal Thyself from Bad Technology Purchases, DCG contributing analyst Robert Rose argues for rethinking the marketing technology that you buy and, just as importantly, how you buy it.

Contact us to arrange a time to meet with Cathy at ICC.

icc

Intelligent Content Conference 2015

March 25, 2015. San Francisco, CA, USA Content Is What We Are: Bridging The Gap Between Relevant Experiences & Intelligent Content by Robert Rose Event website: Intelligent Content Conference read more >

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