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DCG research and articles about: journey maps

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Connect Customers and Prospects to Revenue With Product Content

This post is about two of my favorite topics: money and product content. Specifically, it’s about how an organization can make more money by leveraging product content to engage prospects and customers. If you think that product specifications, technical documentation, how-to-install and -use videos, even product packaging are only for post-sales customer support, well, it’s… read more >

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