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DCG research and articles about: Livefyre

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Adobe and Livefyre, engaged to be married

Earlier this week Adobe announced it was taking its relationship with Livefyre, the cloud-based content marketing and engagement platform, to the next level by acquiring the firm for an undisclosed amount. The acquisition, expected to officially close in the coming months, will enable Adobe Marketing Cloud customers to increase their content velocity by integrating real-time,… read more >

eweek

Adobe Acquires Livefyre to Extend Marketing Cloud

Livefyre is planned to be part of AEM and integrated into Adobe Marketing Cloud to make UGC available across all eight digital marketing solutions. Thousands of brands worldwide including two-thirds of Fortune 50 companies rely on Adobe Marketing Cloud, Adobe claims. “The addition of Livefyre will enable customers to increase their content velocity across AEM… read more >

fortune

What Adobe’s Latest Acquisition Says About the Future of Marketing

Adobe’s chief rivals Marketo, Oracle (with Eloqua), and Salesforce all offer similar content marketing capabilities as part of their own product portfolios or through partnerships, said Cathy McKnight, co-founder of research firm Digital Clarity Group. “User-generated content has a huge influence on brand-related decisions, so it makes sense that some of the most engaging content… read more >

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