Remember dating in high school? All the cliques; the cool kids, band geeks, jocks, punks, gamers, stoners, artsies, metal heads, etc. If you were part of one clique or in the fringe, it was difficult if not impossible to get to know, let alone date, someone in another clique. Dating at university, while not as… read more >
DCG research and articles about: MAP
Update: Listen to analysts from Digital Clarity Group and Constellation Research in a recorded live webcast about the Marketo deal. Well, they say timing is everything, and so it seems I was just a day off in my Marketing Automation Round-up post, in which I speculated on Marketo‘s impending acquisition. The cloud-based marketing automation platform (MAP) company was acquired today (May… read more >
Digital Clarity Group’s marketing automation round-up condenses and consolidates some of the industry’s most topical news, trends, and happenings from the past couple of months. This edition’s round-up covers the forecasted growth in adoption of automation solutions for marketers, and the new Demandbase and Integrate Inc. partnership. Investment in, and reliance on, marketing automation solutions… read more >
So you have confirmed that indeed, your organization is in need of a new technology solution. Perhaps it’s a content management system (CMS), a marketing automation platform (MAP), a digital asset management (DAM) tool, or perhaps a combination of solutions. Whatever the technology, the prudent next step is to start talking to others in your… read more >
Last week’s announcement that Adobe has signed a letter of intent to buy Neolane for some $600 million in an all-cash transaction cannot come as a surprise to anybody, or at least not that many. The chatter on the topic amplified after this year’s Adobe Summit, shifting to be more about the “who” and “when”,… read more >
With every New Year come the dreams and predictions of what the next 365 days will bring. The DCG team has pulled together a few of our own predictions (and wishes) for 2013 … The web content management (WCM) nomenclature fog will (finally) begin to lift, as bigger vendors further embrace some variation of CEM… read more >
CEM is an imperative because you're either competing with superior customer experiences -- or you're not even part of the game.
Tim Walters, Ph.D.,
The CEM Imperative.
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