Remember dating in high school? All the cliques; the cool kids, band geeks, jocks, punks, gamers, stoners, artsies, metal heads, etc. If you were part of one clique or in the fringe, it was difficult if not impossible to get to know, let alone date, someone in another clique. Dating at university, while not as… read more >
DCG research and articles about: marketing automation
“Sell the problem you solve, not the product.” ~ CMS Vendor Sales Team Training When it comes to selling technology, there are almost as many selling methods as there are technology types. Well not really, but there are lots of different approached to selling – Target Account, SPIN, Miller-Heiman, Value, and the list goes on…. read more >
Looking for a new technology? Perhaps a new web content management (WCM), or digital asset management (DAM) solution, or a digital marketing platform (DMP) platform? This tool will guide you through an eight-step process to help you select the right fit technology and implementation partner. Simple and easy to follow, DGC’s technology and service provider selection… read more >
DCG Webinar Recording: Marketo Goes Private With $1.8 B Acquisition By Vista, What Does It All Mean?
On May 31, 2016 Marketo Inc. agreed to be acquired for $1.79 billion by Vista Equity Partners, a move that will take the marketing software and solutions company private. This all cash $1.79B deal for the category leader and sole hold out in a rapidly consolidating marketing automation space will impact its business, customers, and competitors. In this webinar recording, Digital… read more >
Update: Listen to analysts from Digital Clarity Group and Constellation Research in a recorded live webcast about the Marketo deal. Well, they say timing is everything, and so it seems I was just a day off in my Marketing Automation Round-up post, in which I speculated on Marketo‘s impending acquisition. The cloud-based marketing automation platform (MAP) company was acquired today (May… read more >
Digital Clarity Group’s MAP round-up condenses and consolidates some of the marketing automation industry’s most topical news and happenings from the past couple of months. This edition’s round-up catches up with why IBM is so interested in the weather and Marketo – the acquisition buzz, as well as its new partner and IoT offering. IBM, the… read more >
Web content management (WCM), where a marketer’s content lives and breathe, is king of the martech stack. Content, while it has always a key component of a marketer’s court, its prominence and power notched up in rank when it became the central component of delivering upon the promise of a great customer experience. The new drive… read more >
Digital Clarity Group’s marketing automation round-up condenses and consolidates some of the industry’s most topical news, trends, and happenings from the past couple of months. This edition’s round-up covers the forecasted growth in adoption of automation solutions for marketers, and the new Demandbase and Integrate Inc. partnership. Investment in, and reliance on, marketing automation solutions… read more >
In this CMS Insider segment of CMS-Connected, I provide some thoughts about SDL’s announcement that they plan to divest parts of their marketing suite (Campaigns, Social, and FredHopper). I’m bullish on this move, and I say “it’s about time” that they stop playing copy-cat. The question, in my mind, is whether or not they will… read more >
Digital Clarity Group’s DAM round-up condenses and consolidates some of the digital asset management industry’s most topical news and happenings from the past couple of months. This edition’s round-up covers SAP hybris’ latest DAM integration with CELUM, as well as Canto and inMotionNow partnering up to bring much needed workflow to the process of digital… read more >
CEM is an imperative because you're either competing with superior customer experiences -- or you're not even part of the game.
Tim Walters, Ph.D.,
The CEM Imperative.
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