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DCG research and articles about: marketing automation

Digital Clarity Group

Inbound Marketing Summit

Join us for Inbound Marketing Summit in New York City, April 3 – 4 at the Altman Building! Cathy McKnight, DCG Partner and Principal Analyst, will be leading two panels at IMS13: “Open Source CMS and Web Publishing – Which Way Should I Go?” and “Practical Big Data Strategies for Marketers”. Additionally, Allen Bonde, DCG Partner… read more >

Social CRM

In search of real, practical Social CRM

The search for next big thing when it comes to Customer Relationship Management has been a long, strange trip for those of us who remember when Siebel was battling it out with Brock and Saratoga, and cloud computing was still a gleam in Eric Schmidt’s eye.  But here we are, a dozen years after the… read more >

Digital Clarity Group

Welcome Allen Bonde and Hello Social CRM

This is a big week for DCG. Not only are we announcing the expansion of our coverage into Social CRM, but we are excited to announce that Allen Bonde has joined our firm as a Partner and Principal Analyst. Allen is a seasoned industry analyst and a well-reputed veteran in the world of CRM and… read more >

2013 predictions

Peering into 2013

With every New Year come the dreams and predictions of what the next 365 days will bring. The DCG team has pulled together a few of our own predictions (and wishes) for 2013 … The web content management (WCM) nomenclature fog will (finally) begin to lift, as bigger vendors further embrace some variation of CEM… read more >

Marketing Automation pie

Eloqua acquisition a step in right direction . . . for Oracle

Oracle buying Eloqua for $871 million is a BIG deal. A big deal that is good for those who own Eloqua stock (as my colleague Robert Rose said, “Merry Christmas Eloqua employees”), but maybe not something to toast if you are an Eloqua customer. Time will tell that tale. All-in-one solution With this announcement, Oracle… read more >

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