In this webinar replay, Mary Laplante and Tim Walters discuss the meaning and impact of the EU General Data Protection Regulations which go into effect in May of 2018. During the webinar, Tim Walters provided an overview of this regulation that legislates the capture, use, monitoring, and destruction of personal data about any resident living in a… read more >
DCG research and articles about: marketing
Doing something over and over again and expecting a different result is EITHER practice or insanity. The difference is simply in how long you’re willing to wait until things start to change. Similarly, treating all customers the same and simply doing the same things over in the new channels, is equally as unproductive. To successfully meet… read more >
Marketers are spoiled for choice when it comes to the endless array of tools and platforms to choose from to help them better understand prospects and generate leads. First, there was CRM, a must-have for customer records. After its introduction, marketing automation platforms (MAPs) quickly became “the” tool all marketers needed (and arguably, still do)…. read more >
Last week Scott Liewehr and I joined more than sixty leaders representing some of the most respected globally-recognized brands along with a group of marketing technology vendors and implementation service providers for the CMO Digital US Summit. Held at the stunning Rancho Bernardo Inn in San Diego, this premier event focused on helping brands get ahead… read more >
The Question Last year, a journalist asked me, “Why is respecting customer data privacy sound business policy?” My answer at the time: This is a matter of increasingly intense debate. Some claim that, in principle, more data means better services/improved customer experience. They argue that since consumers ultimately (or, what amounts to the same thing,… read more >
Welcome to another episode of Podcasts by Digital Clarity Group. In this segment, Cathy McKnight and Connie Moore explore some of the big challenges marketers run into with technology selection, as well as procuring, and integrating complex new marketing technology platforms. Why marketers fail at technology selection: Transcript Connie Moore (CM): Hello and thank you for… read more >
DCG Webinar Recording: Marketo Goes Private With $1.8 B Acquisition By Vista, What Does It All Mean?
On May 31, 2016 Marketo Inc. agreed to be acquired for $1.79 billion by Vista Equity Partners, a move that will take the marketing software and solutions company private. This all cash $1.79B deal for the category leader and sole hold out in a rapidly consolidating marketing automation space will impact its business, customers, and competitors. In this webinar recording, Digital… read more >
Not only is Snapchat able to attract youthful audiences, but it’s also able to engage them. Millennials spent nearly six hours on Snapchat every month last year, according to “The 2015 U.S. Mobile App Report,” by comScore, and Snapchat states that more than 60% of its more than 100 million daily users create content every… read more >
Livefyre is planned to be part of AEM and integrated into Adobe Marketing Cloud to make UGC available across all eight digital marketing solutions. Thousands of brands worldwide including two-thirds of Fortune 50 companies rely on Adobe Marketing Cloud, Adobe claims. “The addition of Livefyre will enable customers to increase their content velocity across AEM… read more >
When: June 22, 2016 at 10AM Eastern Where: Webinar – Register Now Batten down the hatches because General Data Protection Regulation is on the horizon! Designed to strengthen and unify data protection for individuals within the EU, this storm of changes to rules about privacy and data protection was adopted on April 27, 2016, and… read more >
CEM is an imperative because you're either competing with superior customer experiences -- or you're not even part of the game.
Tim Walters, Ph.D.,
The CEM Imperative.