It was an exciting weekend for the folks at Ektron, having received a second round of growth equity funding from their primary backer, private equity firm Accel-KKR. Unfortunately, they learned a hard lesson about public relations in the process. While their announcement said they received a “significant” investment, their inspired base of ex-employees illegally leaked documents… read more >
Content is an essential element to today’s marketer. A study by the CMO Council on B2B Content Marketing reports that the most important characteristics of valuable content are the breadth and depth of the information (47%), ease of access, understanding and readability (44%) and originality of thinking and ideas (39%). CMI research shows that 86% of B2C… read more >
With $115 billion in revenue, over 170,000 employees, and 76 million customers, Allianz SE is the largest insurance company in the world and the 11th largest financial services firm. Founded in 1890 and now operating in over 70 countries, this enormous enterprise has survived world wars, the San Francisco earthquake, the Great Depression, and Cats‘… read more >
November 4-6, 2014, Aarhus, Denmark. The Tools, Teams, and Tactics For Competing in an Outside-In World, Marianne Kay Marketing and Customer Experience Management, Scott Liewehr Event website: JBoye Web & Intranet Conference, Aarhus 2014 read more >
October 28-30, 2014, Trump Turnberry Resort, Scotland, UK. The CMO Summit Europe, in partnership with Digital Clarity Group, brings together 60 senior decision makers and business leaders from across the region. Event website: Next Generation CMO Summit Europe 2014 read more >
Sept 25, 2014, Chicago, IL, USA. 5 Things You Can Act Upon Today To Optimize Your Customer’s Journey – by Hollis Thomases read more >
Since our founding, my colleagues at DCG and I have prided ourselves on providing research and thought leadership that are forward-looking, actionable, and clear. We ensure that everything we do is grounded in these principles. As president, one of my most important roles is to grow our team with talented professionals who can deliver on all three… read more >
June 20, 2014, London, UK. A Morning at the Brand Museum, Robert Rose read more >
At Digital Clarity Group, we are often asked whether we compare the companies we cover against each other, using ratings, rankings, or other comparison measures. When we answer “absolutely not,” reactions tend to range from relief to head-shaking disappointment, sometimes paradoxically within the same person. This goes to show how immensely powerful such ratings have… read more >
May 14–15, 2014, London, UK Managing the New Marketing Complexity, Tim Walters, Ph.D. Event website: Adobe Summit EMEA 2014 read more >
