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DCG research and articles about: marshall mcluhan

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What Does “The medium is the message” Mean for Customer Experience?

It’s just five simple words. The medium is the message. Most of us send dozens of messages every day, in email, Twitter, Facebook, and SMS. And we all know that, along with TV, radio, theater, and print, those are all examples of media. After that, all that remains in the medium is the message is… read more >

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