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DCG research and articles about: Mary Laplante

Gilbane Digital Content Conference 2017

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The Gilbane Digital Content Conference brings together content strategists and managers, marketers, technologists, IT and business executives, as well as external service providers to learn and share how to put the pieces of the puzzle together. At this year’s conference Digital Clarity Group will be well represented.

Cathy McKnight will facilitate a workshop on November 30th on Mapping Customer Journeys and Managing Content: How to Align Practices for Great Customer Experience. In this workshop participants will learn how to overlay journey maps onto their content management infrastructure and evolve their CMS as a true hub of engagement. The workshop includes a lot of interactivity and exercises (journey mapping, scenario development), and discussion on to leverage current CMS and other marketing technology solutions to support the mapped customer  journey.

Cathy will also moderate three panels:

Mary Laplante will moderate two sessions on Wednesday, November 29, 2017:

Jill Finger Gibson will moderate two panels on Tuesday, November 28, 2017:

Faneuil Hall Marketplace at Dusk

Recommended reading for the Gilbane Boston-bound: content and commerce, AI, DAM, and customer journeys

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It might seem like we’re playing SEO bingo with the title of this post. If you are making the annual trek to Boston for the Gilbane Digital Content Conference (November 28 to 30), you’ll recognize these practices and technologies as themes across the program. They are also topics that DCG team will be covering in our… read more >

CMO Insight Summit

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Meet Jake DiMare and Mary Laplante at the CMO Insight Summit, hosted by GDS Group. Jake and Mary moderate a round table on messaging through storytelling, and Jake delivers a workshop session on marketing for the Internet of Things. Digital Clarity Group is the designated analyst partner for this and other GDS Summits.

This event is designed for senior marketing executives and business leaders from across North America. The agenda is organized around three key themes:getting ahead of the curve with an effective digital strategy; delivering a seamless and cohesive brand experience across traditional and digital channels; and driving results through effective storytelling. Executives from GE, Starbucks, Marriott, WalMart, and  American Express are among the global brands attending the Summit.

Contact us to inquire about an invitation, or to arrange a time to meet with Mary and Jake.

Digital Clarity Group

GDPR: The End of Marketing as we Know it?

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In this webinar replay, Mary Laplante and Tim Walters discuss the meaning and impact of the EU General Data Protection Regulations which go into effect in May of 2018. During the webinar, Tim Walters provided an overview of this regulation that legislates the capture, use, monitoring, and destruction of personal data about any resident living in a… read more >

Webinar: Product Content: The Hidden Gem in the Content Marketer’s Tool Kit

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1:00 pm ET / 10:00 am PT


Register Now

Content marketing and customer experience management are business practices that go hand-in hand. You can’t deliver a great experience that engages customers without content that engages them. And you can’t win long-term loyalty and advocacy if you only engage at the start of your relationship. That’s why the most effective content marketing programs engage customers across their entire relationship with your brand—from marketing through sales through service,

Join Mary Laplante and Scott Abel, The Content Wrangler, for a lively discussion about product content and its role in connecting customers and prospects to revenue. Content marketers will learn how to reach deeper into their tool kits and put existing product content to effective use. Datasheets, product specifications, documentation, and training materials can be invaluable when prospects are making the decision to become customers. Don’t leave these hidden gems at the bottom of your content marketing tool kit.

Visit the registration page for more information.

Different-currencies

We Talk Money: Save It, Make It

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DCG team members talk money in two webinars on March 1. Tim Walters shows you how to avoid paying big fines when the General Data Protection Regulation (GDPR) goes into effect in May 2018. How big? Fines can range up to €20 million or 4% of a company’s global annual turnover – whichever is greater…. read more >

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Are Journey Maps on Your Agenda for 2017?

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If so, DCG has two webinar resources that will help you and your fellow stakeholders get started. The shift from inside-out to outside-in approaches to customer experience management (CEM) is fueling interest in journey strategies and the practice of journey mapping. Enabling the journey that the customer wants to take is the key to attracting,… read more >

Digital Clarity Group

Are You Ready for the GDPR?

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“No. We’re not.” That is the answer offered by the majority of participants who attended DCG’s webinar on the European Union’s recently adopted General Data Protection Regulation (GDPR). The question of readiness was more than just a catchy title for promotion. We really do want to understand where organizations are today with their knowledge of the… read more >

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New Research: From Web Publishing to Experience Management in Higher Education

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Introducing a new DCG research study, “Digital Transformation in Higher Education: How Content Management Technologies and Practices Are Evolving in the Era of Experience Management.” When you think of today’s most fickle consumers, who comes to mind? The answer should be everyone. 89% of consumers report that they have switched their business to a competitor… read more >

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Gilbane Content and Digital Experience Conference 2015

December 1-3, Boston, MA, USA. Foundations for the strategic selection of a Service Provider partner, by Cathy McKnight Holistic Customer Experiences Require Fundamental Change, by Connie Moore Global Experience Management: Analyst Views on Trends and Practices, by Mary Laplante How to Integrate the Content and Commerce Experience, by Jill Finger Gibson Event website: Gilbane Content… read more >

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