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DCG research and articles about: NASSCOM

NASSCOM Martech Confluence 2017

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Digital Clarity Group is the global analyst partner for NASSCOM Martech Confluence 2017.  Martech Confluence is an annual event that provides a unique forum for marketing technologists, marketers, and digital leaders to explore the intersection of digital technology and modern marketing practices. This year’s theme is “Re-imagining CX with Intelligent Marketing Technology.” The agenda is organized around four topics: drawing the technology landscape for intelligent marketing, separating artificial reality hype from reality, filling the intelligent marketer’s tool box, and working with digital partners to create competitive advantage.

Scott Liewehr moderates a panel of senior leaders from digital agencies and integrators who share experiences helping their clients advance martech deployment and impact. This session will enable participants to understand how to accelerate intelligent marketing initiatives by leveraging partner relationships.

Visit the Martech Confluence 2017 registration page for additional information, including key takeaways for participants. Join the NASSCOM martech tweet chat on August 4, 8:00 am ET, hashtags #nasscommartech and #nasscomtweetup.

Contact us to arrange a time to meet with Scott at the event. DCG research and analysis on topics related to NASSCOM Martech include Smart Data is the Key to Building Trust with Consumers, “Go Live” is Just the Beginning, and this post entitled AI for customer experience: overhyped by ready for some roles.

 

NASSCOM India Leadership Forum 2017

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Scott Liewehr delivers a business track keynote on “Achieving Customer Experience Success by Humanizing Your Approach” at  NASSCOM’s India Leadership Forum in Mumbai. This is the 25th anniversary edition of the event, which attracts IT leaders and practitioners from around the globe. This year’s theme is “Digital Inflection Point: Re-Imagine Not Re-Engineer.” Sessions are organized around five topics: megatrends, technologies, imperatives, enablers, and dilemmas. The program features an  impressive list of speakers: IBM’s Ginni Rometty; executives from digital partners and integrators including GE Digital, Deloitte Digital, Accenture, Tata Consultancy, and Cognizant; and CIOs and digital leaders from brands such as Philips. Pitney Bowes, Cisco Systems, Steelcase, and the City of Los Angeles.

Scott’s presentation at NASSCOM’s 2016 conference was entitled “Two Sides of the Digital Transformation Coin: Digital Inside and Outside.” View the video here, and read the DCG report on which his talk is based. Contact us to arrange a time to meet with Scott in Mumbai.

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