The largest global agency holding companies – Dentsu Aegis, IPG, Omnicom, Publicis, and WPP – are competing more fiercely than ever in the face of multiple challenges. Three of the biggest challenges include downward pricing pressure for services, clients investing in building in-house agencies to replace external partners (i.e. Unilever), and increasing competition from systems… read more >
DCG research and articles about: Omnicom
There is a wonderful quote from the French poet Anatole France that goes “J’ai toujours préféré la folie des passions à la sagesse de l’indifférence”. Translated it is “I prefer the folly of enthusiasm to the wisdom of indifference.” In what was certainly a folly of enthusiasm, as well as apparently starting out as a joke,… read more >
CEM is an imperative because you're either competing with superior customer experiences -- or you're not even part of the game.
Tim Walters, Ph.D.,
The CEM Imperative.
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