Friday September 20 2013, New York – Allen Bonde, Partner & Principal Analyst at Digital Clarity Group, will be co-presenting a session at Oracle OpenWorld in San Francisco next week. His session is titled “Humanizing Your Digital Web Experiences.” For more information see: http://www.oracle.com/openworld/index.html Going to be there? Drop us a line @just_clarity or @abonde
DCG research and articles about: Oracle
As I ramp up DCG’s social CRM research I’ve been looking through a number of recent industry studies including the latest edition of the Gartner Magic Quadrant on CRM Customer Engagement Center solutions (new term they are using to reflect the growing role of social channels – report is available from several featured vendors) and… read more >
With a copy of the new Forrester Wave™ on Web Content Management in hand this morning, I captured my reactions to the results, and to the changes since the last Wave™ in 2011. There were a few upward shifts (Adobe, Sitecore, Oracle), more downward movements (SDL, HP, OpenText, Ektron), as well as Acquia making its… read more >
The search for next big thing when it comes to Customer Relationship Management has been a long, strange trip for those of us who remember when Siebel was battling it out with Brock and Saratoga, and cloud computing was still a gleam in Eric Schmidt’s eye. But here we are, a dozen years after the… read more >
Oracle buying Eloqua for $871 million is a BIG deal. A big deal that is good for those who own Eloqua stock (as my colleague Robert Rose said, “Merry Christmas Eloqua employees”), but maybe not something to toast if you are an Eloqua customer. Time will tell that tale. All-in-one solution With this announcement, Oracle… read more >
Just slightly overshadowed by DCG’s own AR day and coming out event in New York City last Monday, Oracle announced Oracle Customer Experience (CX). (Press release; YouTube channel.) Oracle’s CX hits all the right buttons By all reports, Oracle’s presentation, with a town hall discussion and self-guided demo kiosks, hit all the right buttons. My… read more >
CEM is an imperative because you're either competing with superior customer experiences -- or you're not even part of the game.
Tim Walters, Ph.D.,
The CEM Imperative.
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