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DCG research and articles about: pricing

Digital Clarity Group

Channel Partners – Shifting the focus to adoption

Cisco owns the enterprise technology industry’s biggest partner channel ($45 billion). So it knows a thing or two about the challenges of moving to an OPEX style of subscription pricing and away from the traditional perpetual licensing models of CapEx style pricing. This past week I was fortunate to spend time listening and talking with the… read more >

Digital Clarity Group

A few tips on how to negotiate the right price for CEM technology

Most analyst firms stay well clear when it comes to the tricky topic of prices for technology. The assumption is that vendor clients of the analyst firm may take umbrage – so the mysterious work of finding out what a new software product/project will actually cost is left to the buyer to fathom out. So,… read more >

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