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DCG research and articles about: privacy

cash-pile

Worried About the GDPR? Grab Our Executive FAQ

What was your company’s global gross revenue last year? Now calculate 4% of that total. The result is the amount you can be fined by European Union data protection authorities for non-compliance with the new General Data Protection Regulation (GDPR), based on 2015 revenue. Some random examples of an approximate 4% fine on 2015 global… read more >

Free Developer Report

The Meaning and Impact of the General Data Protection Regulation

An Executive FAQ on the General Data Protection Regulation The European Union’s General Data Protection Regulation (GDPR) will substantially impact any company that sells to EU residents, or “monitors” the behavior of EU residents. Compliance will require significant changes in how companies collect, store, process, share, and transfer personal data. Failure to comply carries very… read more >

coalitionsquare

New Ad Coalition Won’t Dent Ad Blockers — And They Know It

Will the new “Coalition for Better Ads” lead to, well, better ads, and encourage people to turn off ad blockers? The answer to the first question is a heavily qualified “maybe.” The answer to the second is . . . excuse me while I RO the F, LMAO. In other words, even if the effort does… read more >

Piracy

Privacy and Piracy: Who Owns Personal Data?

You wouldn’t steal personal data, would you? Remember the anti-piracy ads that ran in movie theaters and on DVDs ten years ago? The message was, in part: You wouldn’t steal a car. You wouldn’t steal a handbag. You wouldn’t steal a television. Downloading pirated films is stealing. Piracy. It’s a crime. In those relatively early… read more >

Digital Clarity Group

Consumers Want Omnichannel, But Have Privacy Concerns

How well are retailers delivering omnichannel experiences? How do consumers feel about their current online and in-store shopping experiences?  A new study, recently published by Periscope by McKinsey, set out to answer these questions. The study, based on a survey of about 1600 respondents in the U.S. and the U.K., during July 2016, showed that consumers want better… read more >

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PODCAST: 5 Myths about the GDPR

In this episode of the Just Clarity, Digital Clarity Group’s podcast, Jake DiMare and Tim Walters unpack 5 myths about the GDPR, EU’s new general data protection regulations.

Online privacy and GDPR

Progress on Privacy: Business Incentives and the GDPR

The Question Last year, a journalist asked me, “Why is respecting customer data privacy sound business policy?” My answer at the time: This is a matter of increasingly intense debate. Some claim that, in principle, more data means better services/improved customer experience. They argue that since consumers ultimately (or, what amounts to the same thing,… read more >

Digital Clarity Group

Are You Ready for the GDPR?

“No. We’re not.” That is the answer offered by the majority of participants who attended DCG’s webinar on the European Union’s recently adopted General Data Protection Regulation (GDPR). The question of readiness was more than just a catchy title for promotion. We really do want to understand where organizations are today with their knowledge of the… read more >

Image of a road sign warning of danger ahead

The End of Marketing as We Know It: Are You Ready for GDPR?

When: June 22, 2016 at 10AM Eastern Where: Webinar – Register Now Batten down the hatches because General Data Protection Regulation is on the horizon! Designed to strengthen and unify data protection for individuals within the EU, this storm of changes to rules about privacy and data protection was adopted on April 27, 2016, and… read more >

i-think-theres-a-spy-among-us

The life of PII: Privacy, personalization, and the public debate

This blog post comes with a prerequisite: Please click here and read this editorial by Evgeny Morozov in the Financial Times. (“Google Revolution Isn’t Worth Our Privacy,” April 5, 2013.)  I’ll wait. . . . Back so soon? Ok, now a pop quiz. The article is: A mess A masterpiece A sad commentary on the… read more >

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