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DCG research and articles about: Research

Webinar: What’s the Right Buying Strategy for Digital Experience Technology?

11:oo am ET / 4:00 pm BST

Register here

Connie MooreIf you are in the midst of crafting the right technology strategy for your company’s digital experience platform (DXP), if you are curious about how other companies like yours have set their strategies, if you are wondering if your DX team is on the right path . . . then this webinar is for you.

Connie Moore shares insights from Digital Clarity Group’s research on buyer preferences and strategies for assembling and deploying digital experience platforms. Connie can help you take the guesswork out of setting the right approach for your company with facts and figures from DCG’s surveys and interviews. A key issue for most organizations is the choice between building a multivendor platform from best-of-breed DX components or implementing a single vendor’s end-to-end suite of DX technologies. Connie presents the findings from DCG’s research on this burning question, plus others that keep business and digital leaders awake at night. Eric Dandurant from SDL explains how a handful of leading brands are proof points for DCG’s research.

Register to attend and receive a copy of DCG’s research report.

Free Developer Report

Digital Experience Platforms: Buyer Trends, Preferences, and Strategies

Digital Experience Platforms: Buyer Trends, Preferences, and Strategies answers the strategic questions that are top-of-mind for business leaders, executives, managers, and practitioners. Who and what is driving investment in digital experience platforms (DXPs)? What approaches are companies taking to their DXPs — going with a single vendor’s end-to-end suite, or assembling their DXPs with best-in-class components… read more >

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DCG research answers your burning questions about digital experience platforms

Who and what is driving investment in digital experience platforms (DXPs)? What approaches are companies taking to their DXPs — going with a single vendor’s end-to-end suite, or assembling their DXPs with best-in-class components from multiple vendors? Why take one approach over the other? And just what is digital experience platform, anyway? What capabilities comprise… read more >

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B2B Marketers and Content Management: New Research on What’s Working and What’s Not

For marketers, content management systems are the workhorses of customer experience and digital engagement. The need to fill and refill the content pipeline, to track and measure, and to deliver effectively is inexorable. Content is created, stored, and managed in multiple formats and systems, including web content, product information, customer information, and digital assets. Marketers… read more >

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B2B Marketers Speak: Success Depends on Mastering the Business Practice of Content Management

B2B Marketers Speak: Success Depends on Mastering the Business Practice of Content Management is the first in a series of reports based on Digital Clarity Group’s 2017 Voice of the Marketer research. B2B marketers know that harnessing the power of content in the digital era is no easy feat. The need to fill and refill… read more >

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Are You Ready to Roar Like a CEM Lion?

Organizations today face an all-too-common digital challenge: trying to provide great experiences that delight a customer and bring him or her back for more. At the same time, customer expectations are sky high, whether your organization is an SMB or large enterprise, whether you’re in regulated industries or services, or even whether you’re in the… read more >

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Partner Your Way to Success in Customer Experience Management

Software enabling customer experience management (CEM) is in high demand as businesses of all sizes, locations, and industries push to adopt commerce, customer analytics, customer relationship management (CRM) suites, marketing automation, and omnichannel customer experience (CX) tools to support their CEM initiatives. Potential buyers are easily overwhelmed when embarking on the CX path because they… read more >

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Five Crucial Lessons Learned in Content Management System Selections

One of the most important actions an organization can take when tackling a new initiative is to learn how to avoid the gotchas — know the pitfalls, the lessons others have learned, and the best practices derived from the experiences of those who have done it successfully (and not so successfully). Learning from others is particularly important when selecting… read more >

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Allen Bonde featured in ZDnet, Forbes

Wednesday December 4 2013, New York – Digital Clarity Group Partner and Principal Analyst Allen Bonde has recently published a groundbreaking study on Small Data called Thinking Small: Bringing the Power of Big Data to the Masses.  As part of his expertise in this area, Bonde has been sharing his knowledge across different networks. His latest thoughts… read more >

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Industry Veteran, Jill Finger Gibson, Joins DCG as Principal Analyst

Monday September 23 2013, New York – We’re proud to announce that former IDC Research Director Jill Finger Gibson has joined DCG as Principal Analyst. Previously an analyst for Elsevier, where she conducted pricing and strategy research to support the company’s shift from print to digital, Finger Gibson has more than 15 years of experience… read more >

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