Welcome to another episode of Podcasts by Digital Clarity Group. In this segment, Cathy McKnight and Connie Moore explore some of the big challenges marketers run into with technology selection, as well as procuring, and integrating complex new marketing technology platforms. Why marketers fail at technology selection: Transcript Connie Moore (CM): Hello and thank you for… read more >
DCG research and articles about: RFP
News flash #1: Most marketers have moved WAY beyond relying solely on email and a website as a means of digitally communicating with their audiences. So it makes sense that they need better, inter-operable mobile, social media, display advertising, and search channels tools. Many vendors of these marketing technologies have upped their game in response… read more >
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So you need a new … WCMS? Marketing automation platform? Ecommerce solution? Where not to start. Many companies will start their technology or service provider selection process by sending out a blind RFI (request for information) or RFP (request for proposal) without so much as picking up the phone to introduce themselves and the opportunity,… read more >
June 12, 2014, London, UK. Selecting the Right Digital Agency, Marianne Kay Event website: J.Boye European Oracle WebCenter Sites User Group read more >
CEM is an imperative because you're either competing with superior customer experiences -- or you're not even part of the game.
Tim Walters, Ph.D.,
The CEM Imperative.