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DCG research and articles about: sales-enablement

pinghead

When Did Marketing Become IT?

The process of marketing is changing. Yes! we finally understand this now. The need to deliver on Peter Drucker’s promise of marketing as “the distinguishing, unique function of the business” is becoming self-evident. As such, the skill of marketing is one that is pervasive throughout the entire organization. As Drucker  said, “leadership is a marketing… read more >

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