Want your project to fail? Select the perfect technology, but the wrong digital partner. Want to ensure success? Select the right digital partner, and a less-than-perfect technology. Heck, go ahead and make a bad technology choice. If you’ve got a great partner that understands your business, is fluent in the technology and how it integrates… read more >
DCG research and articles about: Sapient
Around this time last year, media conglomerate Publicis Groupe released a video of CEO Maurice Levy on YouTube. Levy explained that the company was moving to a more client-centric organizational model comprised of four divisions: Publicis Communications, Publicis Media, Publicis.Sapient, and Publicis Health. As Digital Clarity Group noted in an analysis of the announcement, the idea of… read more >
I’m attending the SAP Hybris Summit in Munich, Germany this week. Executives spent much of the opening keynote painting a vision for their plans to support holistic customer experience (my words), including marketing, ecommerce, customer service, customer support, billing, and more. You can find more information about those announcements from the various journalists covering the… read more >
One part of the acquisitions may not be so coincidental. Aperto and ecx.io are German companies. Chicago-based Accenture Interactive — one of the major competitors for IBM in this space — has a presence in Germany. Coincidence? Probably not, said Jill Finger Gibson, principal analyst at New York City-based Digital Clarity Group. In addition to… read more >
Digital Disruption Forces Change, 2015 And Beyond. In 2014 many of the significant business technology trends were gradual and predictable — like the continued growth of cloud, analytics and big data, and the consumerization of IT. Other trends, such as the internet of things, seized everyone’s imagination (if not their wallets) while previous darlings from… read more >
At $3.7 billion in cash, Publicis’ recent acquisition of Sapient is not just another holding company buying yet another digital agency. For one, Publicis is changing its name to Publicis.Sapient and betting big that the capabilities Sapient will bring to its network will help the holding company to take a great leap forward in digital,… read more >
Building further on Scott’s post about the market implications of the Sapient acquisition by Publicis Groupe, he is right – the Publicis Groupe’s proposed acquisition of Sapient is different, as will be the impact on its customers. Past agency meldings have translated into little more than a name and executive leadership change. After all, many… read more >
CEM is an imperative because you're either competing with superior customer experiences -- or you're not even part of the game.
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The CEM Imperative.
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