Digital Clarity Group CEO Scott Liewehr chats with CMS Connected tech report Laura Myers about Partner Finder, the marketplace for organizations seeking best-fit digital services partners for their customer experience initiatives. In this video interview, Scott explains why it’s hard to find a best-fit partner from among the thousands of agencies and integrators in the… read more >
DCG research and articles about: Scott Liewehr
Meet up with Digital Clarity Group CEO Scott Liewehr at Episerver Ascend 2018.
This event is Episerver’s annual US gathering of customers, partners, analysts, and industry influencers. The program is organized for technology and business leaders and practitioners, with tracks and sessions for marketers, developers, and merchandisers. Educational sessions and half-day program for partners take place on Sunday, March 11, preceding the main conference program. A number of Episerver’s technology and implementation partners are event sponsors.
The Gilbane Digital Content Conference brings together content strategists and managers, marketers, technologists, IT and business executives, as well as external service providers to learn and share how to put the pieces of the puzzle together. At this year’s conference Digital Clarity Group will be well represented.
Cathy McKnight will facilitate a workshop on November 30th on Mapping Customer Journeys and Managing Content: How to Align Practices for Great Customer Experience. In this workshop participants will learn how to overlay journey maps onto their content management infrastructure and evolve their CMS as a true hub of engagement. The workshop includes a lot of interactivity and exercises (journey mapping, scenario development), and discussion on to leverage current CMS and other marketing technology solutions to support the mapped customer journey.
Cathy will also moderate three panels:
- Tuesday, November 28, 2017 @ 11:45 a.m. – 12:45 p.m. W2: Making your Intranet Great Again
- Wednesday, November 29, 2017:
Mary Laplante will moderate two sessions on Wednesday, November 29, 2017:
- 3:15 p.m. – 4:45 p.m. C8: Exploring the New Frontiers of Language and AI
- 1:45 p.m. – 2:45 p.m. T7: Integrating Multilingual Content into Operations and Growth
Jill Finger Gibson will moderate two panels on Tuesday, November 28, 2017:
- 3:30 p.m. – 5:00 p.m. C4: Commerce, Content, and Conversion
- 2:00 p.m. – 3:00 p.m. T3: AR, VR, AI, and Cognitive Computing for Marketing and Content Applications
Scott Liewehr will join the world’s largest gathering of marketers to experience at Salesforce Dreamforce 2017 in San Francisco, November 7 – 9, 2016. With more than 2,000 sessions and thousands of live solutions from the world’s largest cloud ecosystem, Dreamforce has tailored content specific to any industry, role, and company size to help attendees learn how to make the most of every customer interaction by creating customer journeys that deliver exceptional brand experiences.
Meet Jill Finger Gibson and Scott Liewehr at this year’s Sitecore Symposium, the company’s annual customer and partner event set for October in Las Vegas, Nevada, USA. This year’s theme is “Drive Your Digital Destiny.” The main conference program is organized around three tracks — developer, marketing, and strategy. Pre-conference workshops cover a variety of technical topics, including headless CMS systems and Sitecore Commerce. The Partner Theater comprises sessions delivered by Sitecore partners on topics such as best practices for deploying Sitecore on Cloud to harnessing the power of AI. Keynote speakers include actor Mark Hamill; author Jay Baer; and senior editor for data and digital at The Economist Kenneth Cukier.
DCG analysis relevant to topics covered at Symposium includes Jill’s report entitled “Go Live” is Just the Beginning: Digital Transformation Requires a New Approach to Technology Implementation, introduced in this blog post. This report entitled From Projects to Solutions: Accelerating Web Development for Customer Experience, by Tim Walters, will be of interest to tech leads and their digital partners. Five Crucial Lessons Learned in Content Management System Selections by Connie Moore is based on original research conducted specifically for the report.
Contact us to arrange a time to meet with Scott or Jill at Symposium, or if you’d like to set up a call prior to meeting onsite.
Meet Scott Liewehr at the fall CMO Insight Summit, an executive forum for chief marketing officers and digital leaders who want to share their experiences and learn from their peers. The Summit explores topics such as getting ahead of the curve with an effective digital strategy, delivering a seamless and cohesive brand experience across traditional and digital channels, and driving results through effective storytelling. The keynote speaker is Rahul Khanna, global head marketing negotiations for Uber. Delegates represent leading brands including Tyson Foods, Starbucks, Bacardi, and Beachbody. The Summit takes place at the Fairmont Mayakoba, Riviera Maya, Mexico.
Scott will moderate a round table that kicks off the Summit on the evening of day one. He’ll also present a workshop on key issues that leaders must consider when engaging and managing partners for successful digital transformation. He includes insights from voice-of-the-customer feedback on partner performance, gathered from global marketing technology buyers.
Contact us to arrange a time to meet with Scott onsite or to connect in advance of the Summit. Reports relevant to the topic that Scott will address include Go Live is Just the Beginning: Digital Transformation Requires a New Approach to Technology Implementation and Five Types of Customer Experience Management Service Providers.
Scott Liewehr is the emcee for the Yes Lifecycle Marketing Summit 2017 at the Union League Club in Chicago. This invitation-only event brings together senior marketers interested in learning from industry leaders, gaining knowledge about innovative technologies and best practices, and understanding how to make data central to marketing strategies. Scott moderates sessions and panels with industry leaders from Olive Garden, Wyndham, West Marine, Aetna, and Community Coffee. The agenda includes an evening event at Wrigley Field, where Summit attendees will be on the Wrigley Rooftop preceding a match-up between the Chicago Cubs and the New York Mets.
The Yes Summit is free to attend, and participants must be registered in advance by way of invitation. Visit the Summit website for more information and to request an invitation.
Contact us to arrange a time to meet up with Scott or connect prior to the Summit.
Digital Clarity Group is the global analyst partner for NASSCOM Martech Confluence 2017. Martech Confluence is an annual event that provides a unique forum for marketing technologists, marketers, and digital leaders to explore the intersection of digital technology and modern marketing practices. This year’s theme is “Re-imagining CX with Intelligent Marketing Technology.” The agenda is organized around four topics: drawing the technology landscape for intelligent marketing, separating artificial reality hype from reality, filling the intelligent marketer’s tool box, and working with digital partners to create competitive advantage.
Scott Liewehr moderates a panel of senior leaders from digital agencies and integrators who share experiences helping their clients advance martech deployment and impact. This session will enable participants to understand how to accelerate intelligent marketing initiatives by leveraging partner relationships.
Visit the Martech Confluence 2017 registration page for additional information, including key takeaways for participants. Join the NASSCOM martech tweet chat on August 4, 8:00 am ET, hashtags #nasscommartech and #nasscomtweetup.
Contact us to arrange a time to meet with Scott at the event. DCG research and analysis on topics related to NASSCOM Martech include Smart Data is the Key to Building Trust with Consumers, “Go Live” is Just the Beginning, and this post entitled AI for customer experience: overhyped by ready for some roles.
Meet Scott Liewehr and Jake DiMare at the GDS CMO Data Summit in beautiful Sarasota, Florida. The Summit brings together senior decision-makers and business leaders from across multiple industries in North America. The focus is on the most pressing challenges and opportunities for data-driven marketers.
Planned topics include monetizing data and building new revenue models; making the most of customer data, and moving from data to insight to action; and capitalizing on mobile and location-based data. Executive delegates from companies including GE, USAA, UPS, Comcast, and Wal-Mart will be on hand to share their experiences and contribute to conversations in workshops, panels, and round tables.
For analysis related to the Summit themes, read Jake’s blog post on “Pushing the Creep Factor with Customer Data,” and this post by Tim Walters about customer data and privacy. Contact us in advance to set up a time to connect with Jake or Scott at the Summit.
Meet Jake DiMare and Mary Laplante at the CMO Digital Insight Summit, an invitation-only event hosted by GDS Group. The Summit is designed to help digital leaders implement programs more effectively by sharing their experiences in a peer-to-peer environment and by learning from industry experts with deep understanding of what it takes to succeed in today’s digital economy. Digital Clarity Group is the designated analyst partner for this and other GDS Summits. Executives from Ralph Lauren, VISA, Jaguar Land Rover, and Revlon are among the global brands attending the Summit.
On Wednesday, March 22, Jake moderates an executive round table on “Customer Experience: Delivering a Seamless and Cohesive Brand Experience Across All Digital Channels.” Mary moderates an executive round table on “Mobile Marketing: Finding Our Place with Location-Based Marketing.” Jake and Mary will be on hand throughout the Summit to contribute to the workshops and panels and to meet with CMO participants.
Contact us to inquire about an invitation, or to arrange a time to meet with Scott and Jake. For analysis related to the Summit topics, read Jill Finger Gibson’s post on how companies are coming to terms with omnichannel engagement. Read the findings from our original research on consumer perspectives on location-based marketing in this report entitled Consumers Give Location Marketing a Resounding Maybe.
CEM is an imperative because you're either competing with superior customer experiences -- or you're not even part of the game.
Tim Walters, Ph.D.,
The CEM Imperative.
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