So you need a new … WCMS? Marketing automation platform? Ecommerce solution? Where not to start. Many companies will start their technology or service provider selection process by sending out a blind RFI (request for information) or RFP (request for proposal) without so much as picking up the phone to introduce themselves and the opportunity,… read more >
DCG research and articles about: selection
June 12, 2014, London, UK. Selecting the Right Digital Agency, Marianne Kay Event website: J.Boye European Oracle WebCenter Sites User Group read more >
A Proof of Concept (PoC) and “Bake-Off” are not the same thing, although many people treat them as such. To clarify, a “Bake-Off” is a pitting of two or more vendors against each other to compare their products and services, supposedly providing a side-by-side comparison of compatibility and capability with the intent on selecting a… read more >
Tuesday October 1 2013, New York – Marianne Kay, analyst with Digital Clarity Group, has been featured in a J. Boye article written by community moderator Stephen Emmott. Entitled “What’s Essential for Digital Success?”, the article showcases Digital Clarity Group’s unique positioning on web content management selection projects. As Kay describes it, Web Content Management… read more >
Finding the right web content management system (WCMS) is akin to building a house; without the proper thought, time, and consideration dedicated to the process at the outset, you will likely end up with something that you will find difficult to live in/with. It all starts with a perceived need Most of us don’t just… read more >
CEM is an imperative because you're either competing with superior customer experiences -- or you're not even part of the game.
Tim Walters, Ph.D.,
The CEM Imperative.
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