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DCG research and articles about: selling

keep-calm-and-know-your-audience-5

Sales success = knowing your audience

To be successful in sales takes a special je ne sais quoi. Whether you have that special skill or not, and whether you are transacting on technology, shilling services, or pitching products, if you don’t know, and I mean really understand, your target audience, your likelihood of success is significantly diminished. Most people understand the importance… read more >

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