Give up? Yeah, me too. We’ve been known to critique technology rankings such as the Wave and Magic Quadrant here at DCG, since we don’t think they provide much actionable insight, and we usually add a little color commentary to spice things up. However, in the case of Forrester’s new Digital Experience Delivery [DEaD?] Platforms Wave, I… read more >
DCG research and articles about: sfdc
Got it. Got it. Need it. Got it. The sounds of hockey card collections and Salesforce.com’s (SFDC) approach to business growth as reinforced with today’s announcement of its acquisition of cloud marketing automation platform ExactTarget. This is the biggest price tag paid in SFDC’s long list of acquisitions made in its 14-year history. At $2.5… read more >
Saleforce.com (SFDC) is methodically building its bridge to span the social-enterprise divide. And with confirmation today that it will spend $689 million on Buddy Media, it lays another timber to sit along side Jigsaw (now data.com), Radian6 and Rypple in its social bridge. Salesforce.com – A Social Leader? As a long time leader in meeting… read more >
CEM is an imperative because you're either competing with superior customer experiences -- or you're not even part of the game.
Tim Walters, Ph.D.,
The CEM Imperative.
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