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DCG research and articles about: Adobe


Adobe Acquires Livefyre to Extend Marketing Cloud

Livefyre is planned to be part of AEM and integrated into Adobe Marketing Cloud to make UGC available across all eight digital marketing solutions. Thousands of brands worldwide including two-thirds of Fortune 50 companies rely on Adobe Marketing Cloud, Adobe claims. “The addition of Livefyre will enable customers to increase their content velocity across AEM… read more >


What Adobe’s Latest Acquisition Says About the Future of Marketing

Adobe’s chief rivals Marketo, Oracle (with Eloqua), and Salesforce all offer similar content marketing capabilities as part of their own product portfolios or through partnerships, said Cathy McKnight, co-founder of research firm Digital Clarity Group. “User-generated content has a huge influence on brand-related decisions, so it makes sense that some of the most engaging content… read more >

DAM round up image

Digital Asset Management Round-up, April 2016

Digital Clarity Group’s DAM round-up condenses and consolidates some of the digital asset management industry’s most topical news and happenings from the past couple of months.  This edition’s round-up covers how artificial intelligence is making DAM better, the massive projected growth of the DAM market by 2020, and this year’s CODiE award finalists in DAM…. read more >

Adobe Summit 2016

Adobe’s Partner Challenge

Just a little while ago I spent time at Adobe’s annual summit in Las Vegas. The event was filled with great stories and news about Adobe products, customer success stories, and partner achievements. The software company has come a long way in the past few years with some of its biggest hurdles: further integrating products… read more >

Sitecore Symposium

No Joke: Sitecore is (finally) acquired (sort of)

It takes a lot of courage to announce anything, let alone an investment transaction worth more than $1 billion, on April Fools Day. But this one is serious: Stockholm-based private equity firm EQT has taken a “significant” majority interest in Sitecore, the Denmark-based content and experience management vendor. A new “EUnicorn” The deal values Sitecore… read more >

Digital Clarity Group

Google Analytics 360 – A Shot Across The Advertising Bows

Though Google has long had a foot in the door of digital marketing though its market dominating Google Analytics service, it has been slow to provide enterprise offerings beyond that. This week though the firm announced the launch of Google Analytics 360: a bundling of its tag management, analytics, data studio (an application of BigQuery),… read more >


Five Keys to Transforming Higher Education Content Management Technologies

June 9, 2016. 10am PT | 12pm CT | 1pm ET | 6pm BST Online webinar with Mary Laplante read more >

Digital Clarity Group

Will SAP Hybris’ partner ecosystem support its shift into holistic Customer Experience Management?

I’m attending the SAP Hybris Summit in Munich, Germany this week. Executives spent much of the opening keynote painting a vision for their plans to support holistic customer experience (my words), including marketing, ecommerce, customer service, customer support, billing, and more. You can find more information about those announcements from the various journalists covering the… read more >


Adobe Summit 2016

March 20–24, 2016. Where: Las Vegas, NV, USA. Meet Scott Liewehr, Cathy McKnight, Alan Pelz-Sharpe, Tiffany Elliot at Adobe Summit 2016. Event website: Adobe Summit 2016 read more >


World of Service Providers, October 2015

Each month, we put together a topical list of new & noteworthy happenings in the world of Service Providers. Look for information about digital agencies, creative shops, systems integrators, consulting firms, and everything in between. Here’s what’s been happening in the World of Service Providers – and why it matters – for the month of… read more >

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