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DCG research and articles about: SDL

Webinar: What’s the Right Buying Strategy for Digital Experience Technology?

11:oo am ET / 4:00 pm BST

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Connie MooreIf you are in the midst of crafting the right technology strategy for your company’s digital experience platform (DXP), if you are curious about how other companies like yours have set their strategies, if you are wondering if your DX team is on the right path . . . then this webinar is for you.

Connie Moore shares insights from Digital Clarity Group’s research on buyer preferences and strategies for assembling and deploying digital experience platforms. Connie can help you take the guesswork out of setting the right approach for your company with facts and figures from DCG’s surveys and interviews. A key issue for most organizations is the choice between building a multivendor platform from best-of-breed DX components or implementing a single vendor’s end-to-end suite of DX technologies. Connie presents the findings from DCG’s research on this burning question, plus others that keep business and digital leaders awake at night. Eric Dandurant from SDL explains how a handful of leading brands are proof points for DCG’s research.

Register to attend and receive a copy of DCG’s research report.

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DCG research answers your burning questions about digital experience platforms

Who and what is driving investment in digital experience platforms (DXPs)? What approaches are companies taking to their DXPs — going with a single vendor’s end-to-end suite, or assembling their DXPs with best-in-class components from multiple vendors? Why take one approach over the other? And just what is digital experience platform, anyway? What capabilities comprise… read more >

Webinar: GDPR Puts Your Translation Supply Chain at Risk

11:00 am ET / 17:00 CET

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The General Data Protection Regulation (GDPR) is a framework for data protection, designed to harmonize data privacy laws across the European Union and give greater protection and rights to individuals. The GDPR requires organizations to be held to greater accountability for how they handle personal data. And because it applies to any organization that collects, manages and processes personal information and monitors the behavior of European citizens regardless of their location, it applies to organizations around the globe.

To date, much focus has been placed on the impact this will have on the role of marketers. However, with the vast amount of data sent out to third parties for translation, the translation process may put many firms at risk of non-compliance – and potential fines of 4% of annual turnover.

In this webinar, Tim Walters and SDL’s Katie Rigby-Brown share practical insights for organizations that suspect or know that they send personal information out as part of the translation process. Tim and Katie highlight the ways in which language can pose hidden organizational risk, and they provide pointers for talking with language service providers (LSPs) to ensure their compliance standard aren’t exposing your company to risk.

Please see DCG’s GDPR resource page for reports, blog posts, videos, and podcasts that describe issues, challenges, and opportunities. If you’re unsure about how the GDPR impacts your organization’s marketing, data, CRM, and translation practices, contact us and we’ll connect you with experts who can help.

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VIDEO: SDL’s plans to divest parts of its marketing suite

In this CMS Insider segment of CMS-Connected, I provide some thoughts about SDL’s announcement that they plan to divest parts of their marketing suite (Campaigns, Social, and FredHopper). I’m bullish on this move, and I say “it’s about time” that they stop playing copy-cat. The question, in my mind, is whether or not they will… read more >

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The air is going out of the customer experience software balloon

Scott Brinker’s famous marketing technology “super graphic” has charted the explosive growth of that software landscape, from about 100 vendors in 2011 to nearly 1900 in 2015. The stunning increase in vendors and software solutions is evidence of several undeniable trends, including the digitization of marketing and the consumer expectation for improved customer experiences (CX)…. read more >

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The Future of Technical Documentation

September 23, 2015. London, UK. The New Role of Documentation by Tim Walters Event website: The Future of Technical Documentation read more >

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Web Content Management Round-Up, March 2015

The Web Content Management Systems market is crowded, competitive, and fast-moving. With so many vendors and solutions, it can be hard to keep on top of all the latest developments, particularly if your job responsibilities are based around only one CMS platform (or a selected few). This review brings together recent highlights from across the… read more >

CMS-Connected

CMS-Connected: 2014 Gartner Magic Quadrant for WCM

One of the audience’s favorite shows of the year. DCG President Scott Liewehr pulls no punches in his analysis of the 2014 Gartner Magic Quadrant for Web Content Management. Who were the winners, losers and who has no reason to even be listed? Watch this episode to see DCG President and CMS-Connected co-host, Scott Liewehr,… read more >

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SDL Innovate, San Francisco 2014

June 11–12, 2014, San Francisco, CA, USA. Customer Experience Trends in Documentation, Tim Walters, Ph.D. Event website: SDL Innovate, San Francisco read more >

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