After attending the SAPPHIRE conference in Orlando this week, I leave feeling slightly puzzled, but also slightly bullish on SAP’s future in digital experience (DX). Given it is SAP’s flagship conference, SAPPHIRE covers a wide range of technology topics. And, while meaningful to me, DX is hardly the primary topic on most attendees’ minds given… read more >
DCG research and articles about: Sitecore
Who and what is driving investment in digital experience platforms (DXPs)? What approaches are companies taking to their DXPs — going with a single vendor’s end-to-end suite, or assembling their DXPs with best-in-class components from multiple vendors? Why take one approach over the other? And just what is digital experience platform, anyway? What capabilities comprise… read more >
Want your project to fail? Select the perfect technology, but the wrong digital partner. Want to ensure success? Select the right digital partner, and a less-than-perfect technology. Heck, go ahead and make a bad technology choice. If you’ve got a great partner that understands your business, is fluent in the technology and how it integrates… read more >
Next-generation commerce is more than just the purchase transaction. It delivers a seamless experience across channels, even IoT devices. Most important, it focuses on continuing the customer conversation throughout the end-to-end experience. In this session, Jill Finger Gibson, DCG Principal Analyst, and Nate Barad, Sitecore Senior Director Product Marketing, discuss people, processes, and technologies for next-generation commerce.
Jill and Nate use the manufacturing sector as a specific example. More and more, manufacturers are going directly to end-buyers, be they consumers or businesses, rather than just being wholesalers to retail outlets. How are companies doing this, and what are the key challenges? Other topics include:
- What is “next-generation” commerce? What makes it different from earlier generations?
- What are the drivers for B2B versus B2C? Or are they the same?
- For companies without in-house expertise, what’s required to move to next-generation commerce? What should they look for in a partner?
For additional analysis, download Jill’s popular report, A Brand Manufacturer’s Guide to Direct-to-Consumer e-Commerce. She introduces the paper in this post. See also her advice to digital agencies on adding transaction expertise to their creative services. Contact us if you’d like to connect with Jill to discuss your company’s plans (or lack thereof) for next-generation commerce.
When the large technology research firms produce foolhardy reports, our response is typically an eye-roll – Ho hum, there they go again. But, while mostly futile, those vendor plot graphs generate a lot of revenue, so we understand that they have to churn them out regularly to keep the business afloat, and thus, the resulting reports can’t all be… read more >
Over the last decade, leading web content management systems have evolved from a standalone application for managing the information on one or more websites to a vital component at the core of most firms’ customer experience management ecosystems. This transition reflects, and is fueled by, the increasing desire of consumers for seamless, holistic experiences across… read more >
Jill Finger Gibson, Tim Walters, and Scott Liewehr present and participate in panels at this year’s Sitecore Symposium in New Orleans, LA on topics including e-commerce, customer experience management, and privacy in the era of data-driven marketing.
Sept 14-16, 2016. New Orleans, LA USA Analyst speaking: Jill Finger Gibson, Tim Walters, Scott Liewehr Event website: Sitecore Symposium read more>
In this webinar recording, Digital Clarity Group’s Cathy McKnight, VP of Consulting and Operations, and Tim Walters, co-founder and VP of Research, discuss EQT’s recent majority investment in Sitecore. They address questions such as: What’s behind this investment and what does it mean for Sitecore (and Sitecore customers)? Is it an acquisition or a partnership? (Short answer: Both.)… read more >
It takes a lot of courage to announce anything, let alone an investment transaction worth more than $1 billion, on April Fools Day. But this one is serious: Stockholm-based private equity firm EQT has taken a “significant” majority interest in Sitecore, the Denmark-based content and experience management vendor. A new “EUnicorn” The deal values Sitecore… read more >
CEM is an imperative because you're either competing with superior customer experiences -- or you're not even part of the game.
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The CEM Imperative.
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