Whether it is a major platform selection and implementation or simply a refresh of an existing design or user interface, garnering the input, buy-in, and/or support of affected teams and individuals in your organization – your project’s stakeholders – is essential to your success. “Groups are only smart when there is a balance between the… read more >
DCG research and articles about: stakeholders
So you have confirmed that indeed, your organization is in need of a new technology solution. Perhaps it’s a content management system (CMS), a marketing automation platform (MAP), a digital asset management (DAM) tool, or perhaps a combination of solutions. Whatever the technology, the prudent next step is to start talking to others in your… read more >
CEM is an imperative because you're either competing with superior customer experiences -- or you're not even part of the game.
Tim Walters, Ph.D.,
The CEM Imperative.
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IT Director of Applications,
Presbyterian Homes and Services