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DCG research and articles about: Unilever

Digital Clarity Group

Content And Commerce Fuels Unilever’s Buy of Dollar Shave Club

Can a start-up that sells razor blades online be worth $1 billion? Unilever believes so. Last week, the consumer products goods (CPG) behemoth Unilever purchased company Dollar Shave Club (DSC) for that amount. What it got in return is a prototype for great content and commerce integration. While at first glance this may seem another example of an established… read more >

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