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DCG research and articles about: VOCalis

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Fact: risk assessment is the #1 determinant of project success

Everyone knows that technology projects are laden with risks. But, until now, has anyone ever proven that the anticipation and mitigation of risk is the #1 activity that is most highly correlated with outcomes? Well, it’s true. Donald Rumsfeld is famous for describing risks as the “unknown unknowns”: “[T]here are known knowns; there are things we know we know…. read more >

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Brands that use in-house IT teams to implement technology have poor outcomes

In an era where brands are finally getting more pragmatic in their digital pursuits, organizations must be conscious that pragmatism should not lead to corner-cutting, especially when it comes to technology implementations. According to over 1,000 respondents to our VOCalis Voice of Customer survey, project failure rates are highest when brands turn to their in-house IT teams to implement their enterprise technologies rather than… read more >

Looking for an implementation partner? Don’t ask your vendor.

Of the following five “facts”, which one is ‘fake news’? Fact #1: The market for marketing and digital experience technology is hot. Fact #2: Experience technology depends as much on people and process as on its own functional capabilities. Fact #3: Nearly every marketing technology vendor on the planet talks about customer experience, and how it’s a top priority. Fact… read more >

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VIDEO: Why the Digital Services Ecosystem Needs Partner Finder

Digital Clarity Group CEO Scott Liewehr chats with CMS Connected tech report Laura Myers about Partner Finder, the marketplace for organizations seeking best-fit digital services partners for their customer experience initiatives. In this video interview, Scott explains why it’s hard to find a best-fit partner from among the thousands of agencies and integrators in the… read more >

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Press Release: Digital Clarity Group Launches Partner Finder Marketplace to Reduce Risk of Digital Experience Project Failures

Partner Finder Aims to Raise Success Rates for Digital Projects Through Stronger Alignment of Digital Needs and Partner Capabilities April 4, 2018, New York – Digital Clarity Group, Inc. (DCG) announced the availability of Partner Finder, a new marketplace for organizations seeking best-fit digital services partners for their digital experience initiatives. Partner Finder connects buyers of… read more >

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Find Better Digital Partners Faster

We’re pleased to share some exciting news. Digital Clarity Group has launched Partner Finder, a new resource that helps organizations deliver world-class customer experience by engaging the best digital partners for their initiatives. Partner Finder addresses a problem that’s validated by our own voice-of-the-customer (VOC) research: approximately one of every four technology projects fails outright… read more >

A partnership between customer experience and operational excellence is emerging

What Makes a Great Digital Partner Customer Experience? Lessons from Cognifide

Ask a group of people who have recently served as key participants of a recent digital experience (DX) technology implementation, led by a digital partner (systems integrator, consultancy, or digital agency) at their respective organizations, and you will get a wide variety of responses. One person thinks their project went smoothly. Another person cites a… read more >

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First DCG VOCalis Award Recognizes Digital Agency Cognifide

Customers Tap Digital Agency for Excellence in Implementing Adobe Experience Manager In our continued efforts to help organizations deliver world-class customer experience through partnerships with best-fit technology vendors and digital partners, we are happy to present London-based digital agency Cognifide with the 2018 VOCalis Award of Excellence in implementing Adobe Experience Manager. This is the first award… read more >

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Press Release: Digital Clarity Group Recognizes Cognifide with First VOCalis Award

January 23, 2018, New York – Digital Clarity Group, Inc., the research and advisory firm that helps organizations deliver world-class customer experience through partnerships with best-fit technology vendors and digital partners, today announced that digital agency Cognifide has received a 2018 VOCalis Award of Excellence in implementing Adobe Experience Manager. This is the first award that… read more >

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5 Questions For Your Content and Commerce Implementation Partner

In their quest to improve the experiences they deliver to their customers and under pressure to move more business online, companies are increasingly looking at upgrading or replacing their existing web content management systems (WCMs) and their ecommerce systems at the same time. Due to the complexity of adding just one business-critical platform, let alone two, this… read more >

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