Close Window
 

DCG research and articles about: VRM

Tug-Of-War

Who Owns the Customer’s Experience? It’s Complicated

In a recent blog post, Doc Searls commented on an article about the ownership of customer experiences. Who Owns the Mobile Experience? is a report by Unlockd on mobile advertising in the U.K. To clarify the way toward an answer, the report adds, “mobile operators or advertisers?” The correct answer is neither. Nobody’s experience is “owned” by somebody… read more >

Meet us at: