Last week I attended and chaired a panel at the AIIM Executive Leadership Council in Washington, D.C. Attendees were drawn from the AIIM board, visionaries and thought leaders working in the information management space, and senior executives from some of the leading information management vendors. The event’s purpose was to identify emerging technologies and markets… read more >
DCG research and articles about: WCM
If you are involved with your organization’s content management system in any capacity, you have probably heard the term “headless CMS” bantered about and have wondered what the heck everyone was talking about. Here’s the answer: headless is a (not-so-new) “new” approach for architecting web content management that has roots in decoupled content management systems…. read more >
Selecting the right CMS by using known best practices is a great way to start your organization’s journey on the road to success. But it’s only half the battle; next comes the hard part, which is to complete a successful CMS implementation using the lessons learned from organizations that have already gone through the process…. read more >
The Gilbane Digital Content Conference brings together content strategists and managers, marketers, technologists, IT and business executives, as well as external service providers to learn and share how to put the pieces of the puzzle together. At this year’s conference Digital Clarity Group will be well represented.
Scott Liewehr will be a panelist in the opening keynote: Industry Analysts Discuss Current Trends & The Future.
Cathy McKnight facilitate a workshop on December 1st on Mapping Customer Journeys and Managing Content: How to Align Practices for Great Customer Experience. In this workshop participants will learn how to overlay journey maps onto their content management infrastructure and evolve their CMS as a true hub of engagement. The workshop includes lot of interactivity and exercises (journey mapping, scenario development), and discussion on to leverage current CMS and other marketing technology solutions to support the mapped customer journey.
Mary Laplante will moderate two sessions:
- Engaging With Global Audiences: Who’s Leading Today With Contemporary Language Practices And Technologies? In this forward-looking session, Mary will ask knowledgeable experts Eric Hodge, Vice President Language Technology, SDL, Clint Poole, Chief Marketing Officer & Senior Vice President, Lionbridge, Carl Yao, VP Global Strategy, CSOFT International, and Calvin Scharffs, VP Marketing, LingoTek about the future of translation and localization technology infrastructures, the practices they’ll support, and the capabilities that will be required.
- Engaging Global Audiences: What’s On The Horizon For Language Practices, Capabilities, And Technologies? In this best-practices focused discussion, Mary will ask panelist J. Bradford Kain, President, Quoin, Steven Steiner, UX Manager, Olson Digital, ICF Olson, and Terry Peters, UX Manager, ICF Olson to share their experience and advice for success for managing large and complex projects.
Jill Finger Gibson will moderate a panel: Here Come The Bots: How Innovations In Artificial Intelligence Will Shape The Future Of Content And Commerce. This session will explore what the rise of conversational commerce will mean for content management and content and commerce integration with panelists: Adrien Nussenbaum, CEO, Mirakl, Roland Benedetti, Chief Product and Marketing Officer, eZ, and Sergio Silva, Director of Partner Success, Kik.
Jake Dimare will moderate a discussion between Jacqueline Lagratta-Mattern, Digital Marketing Manager & Strategist, Campbell Soup Co. and Maureen Thormann, Senior Digital Customer Experience Manager, National Instruments on modern customer experiences using iterative testing, measurement, and analysis to build and grow reach, and engage more deeply with customers – something all digital marketers should relate to.
My colleague Jill Finger Gibson has done a great job analyzing the challenges and opportunities presented by the late October acquisition of WCM vendor Hippo by Silicon Valley’s BloomReach, which offers a commerce-centric personalization platform. Not the least of those is the perrenial question when a company is acquired: What does it mean for the… read more >
A few months ago my colleague Alan Pelz-Sharpe published a report noting the increase in acquisitions of CMS vendors, such as those of Sitecore, Episerver, and Ektron by private equity firms (with the latter two acquired by the same firm and subsequently merged) and of CrownPeak by Active Standards. The report predicted that this trend… read more >
As advisors to enterprise buyers of technology and services you might think we answer the same questions time and time again. But every so often something new arises in the discussions. Meme-like, this topic suddenly seems to pop up in every customer conversation. A few years ago it was the question of going to the… read more >
Digital Clarity Group’s MAP round-up condenses and consolidates some of the marketing automation industry’s most topical news and happenings from the past couple of months. This edition’s round-up catches up with why IBM is so interested in the weather and Marketo – the acquisition buzz, as well as its new partner and IoT offering. IBM, the… read more >
In this webinar recording, Digital Clarity Group’s Cathy McKnight, VP of Consulting and Operations, and Tim Walters, co-founder and VP of Research, discuss EQT’s recent majority investment in Sitecore. They address questions such as: What’s behind this investment and what does it mean for Sitecore (and Sitecore customers)? Is it an acquisition or a partnership? (Short answer: Both.)… read more >
A new study by Digital Clarity Group revealed that the content management and digital experience technology of U.S. and U.K. higher-learning institutions aren’t making the grade. To be fair, it’s not due to a lack of administrative interest but rather a series of organizational, technological and cultural obstacles that get in the way. The study… read more >
CEM is an imperative because you're either competing with superior customer experiences -- or you're not even part of the game.
Tim Walters, Ph.D.,
The CEM Imperative.
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