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DCG research and articles about: wunderman

Digital Clarity Group

Wunderman’s Star Within WPP Continues To Rise

It’s been a particularly busy couple of weeks for Wunderman, one of the largest digital agencies in the WPP network of companies. Since the beginning of June, the company has: acquired an agency in Spain called The Cocktail; forged a partnership with Salmon, a U.K. based commerce agency that is also part of the WPP network, to create… read more >

Digital World

Global Digital Agencies Have A Consistency Problem

The race to create more global digital agencies continues apace as established agencies and consultancies continue to snap up smaller independents around the globe. Just this week, I received a message about Wunderman, a subsidiary of holding company WPP, buying a Spanish agency called The Cocktail (and surely I’m not the first person to wonder why it… read more >

Mapping the Service Provider Landscape

Navigating the service provider landscape for customer experience success

As customer expectations for superb and even unparalleled customer experience intensify, companies of all sizes, industries and locations are feeling the pressure to transform their businesses in ways that, even two years ago, weren’t urgent or on the radar screen. Now, as organizations are realizing the criticality of customer experience management (CEM), they are starting to… read more >

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